Brand Focus #11: Interactive Videos As A Social Media Marketing Campaign [Wing Heong]

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January 4, 2012

The local dried barbecue meat industry in Malaysia has always been competitive especially when the Lunar New Year is around the corner as it is commonly made as gifts during the festive season. The delicacy producers, however, have been relying on traditional promotional methods over and over again – television commercials, radio commercials, print ads, in-store promotions, roadshows to popular shopping malls, giving out free samples and etc until recent.

The Change

Wing Heong, one of the producers of this delicacy decided to make a change. A change in which was told (after the campaign) that yielded unexpected results and a visible increase in sales – all through a single interactive video (as below) shared primarily on Facebook.

My first reaction was: “Whoa! This is REALLY smart!” and I instantaneously shared it. The thing is, I wasn’t the only one.

Here are three (3) important aspects to learn from this interactive video social campaign:

#1: One size cannot fit all… Know who you’re targeting

The barbecue dried meat has been a delicacy for years especially among the Chinese community during the Lunar New Year. This product has been popular among the older generation and Wing Heong wanted to go beyond that – to also reach the younger (tech savvy) generation of today which led to the development of this campaign. If you would to think about it, a full-fledged digital campaign may not be able to reach their existing (more mature) customers as there’s a digital divide – it was a risk they were willing to take which leads to my next point…

#2: To know them well… And use the right approach

“We came out with the Superhero character called ‘Yok Man’ to represent the new generation and to rebrand Wing Heong so it would be perceived as a young and vibrant brand as opposed to a traditional brand.” – Wilson Pee, creator of the interactive video campaign

Wing Heong took time to understand their audience. They knew they needed to be different from their competitors who were also using digital animation to reach out to the consumers. They created an animated character that was closely representing kungfu legend Yip Man that was made popular in a recent Hong Kong made movie, a movie the local Chinese were able to identify to easily.

On top of that, the fictional storyline is closely knitted to Malaysia and the introduction of another popular local delicacy, the Seremban Siew Pau (baked dumpling) to draw a greater relation with the Malaysian-Chinese target audience.

#3: Drive them home… By giving them something to remember you by

Marketers understand the importance of creating memorability with their consumers. Visuals and content are both important and great but what makes a campaign memorable? With a young and engaging story line in place, the creators of the Wing Heong campaign allowed their target audience to actively interact with the characters itself by punching in commands to assist ‘Yok Man’ in defeating his enemies.

The Results

This interactive video garnered 565,792 views to date, shared over 131,000 times and “Liked” over 243,000 times on Facebook.

If an average Facebook user has 130 friends, the video and the name ‘Wing Heong’ has potentially reached more than 17 million impressions on the most popular social network in Malaysia. Sure, anyone can create an interactive video and it may garner even more views but what made Wing Heong’s campaign standout wasn’t just the video but the ingredients and groundwork behind it that made it work.

The combination of the above made the character ‘Yok Man’ into an immediate icon simply because the consumers are now able to identify a kungfu legend and an engaging story line to the brand.

5 Reasons Why #SocialMedia Contradicts Conventional Media Marketing

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May 26, 2011

| Jan Wong

The more I dive deeper into social media, the more I see how different is marketing today compared to before with the usage of various social media tools and platforms. The conventional way of ‘mass marketing’ or ‘mass advertising’ don’t seem to work that effectively anymore and even some small business owners are beginning to explore this new ‘thing’ called social media.

Before we go further, there’s this VERY interesting video on YouTube that you HAVE TO watch:

Interesting huh? With those thoughts on your mind, here are the 5 reasons why social media marketing contradicts conventional marketing methods:

#1: Conventional Marketing Says TALK. Social Media Marketing Says LISTEN.

Just like the video above, conventional marketing does all the talking and they’ll just go on and on to promote their products and brand just like how this sentence will go on and on without any punctuations and you’ll have to read the entire sentence in one breath and yet it still does not end because they’ll want you to buy and if you don’t they’ll keep talking and talking.

In other words, it’s just a ONE way relationship. Consumers today respond better to conversations. Remember, a conversation is TWO way. Before you click that “update” button, think – will YOU as a consumer respond to a post / update / tweet like that? How does that reflect you as a business? Is it too pitchy? Are you giving an opportunity for your followers to respond?

#2: Conventional Marketing Says KEEP. Social Media Marketing Says SHARE.

Content used to be exclusive. My research is mine. My video is mine. My article is mine. My statements are mine. Can’t blame them though, there isn’t any content sharing platform back then. However, such content were considered as trade secrets and even employees are not told of it.

Today, social media marketing is all about sharing. It is about getting as many people to share the message as possible. Call to actions are no longer limited to “Enter Your Email to Win Prizes” but to “Share This With As Many Friends As Possible to Win”. Companies are even creating content solely for sharing purposes – through SEO (you want to share your content), viral videos, contests and more!

#3: Conventional Marketing Says SELL. Social Media Marketing Says GIVE.

Conventional marketing focuses on the money. You have to pay if you want something from me. Makes sense, right? However in social media marketing, it’s all about giving, and believing in the philosophy of ‘givers gain’. Giving does not necessarily mean money, but VALUE. This can be done through information, service, support and even conversations to keep that relationship with your consumers alive.

#4: MONEY Determines Conventional Marketing. ENGAGEMENT Determines Social Media Marketing.

The rich becomes richer and the poor poorer in conventional marketing. Big corporations have millions of dollars every year to put up huge marketing campaigns with their brand plastered on every wall, ceiling, car and walkways, so much so that it feels as though they dropped a bomb in a city and yes, they do get the word out rather effectively – with a lot of money.

Not so on social media platforms. Money helps, but it does not necessarily produce results. The engagement and relationship speaks louder on social media. Think about it – what is it that really makes a content viral? The content? Or the consumers? The consumers make it happen. Yes, you can purchase fans and followers but that is equivalent of hiring a delivery boy to hand out your flyers and that does not go very well on social media.

This is where smaller businesses stand a chance against the big guys.

#5: Conventional Marketing Says QUANTITY. Social Media Marketing Says QUALITY.

Now this is an interesting one. Many have spoken on this before and I, too have written an article about quality isn’t exactly everything on social media networks (yes, I believe quantity matters, too!). However when it comes to conventional marketing, quantity ALWAYS matters. Think about it: the number of flyers, brochures, airtime, commercial spots, newspaper advertisements, coupons to giveaway, buntings, billboards… you get the drift.

Social media marketing on the other hand, aims for quality. Quality articles that educates, quality fans and followers that become your brand advocates, quality updates to drive conversations and quality conversations to build relationships.

Moving Forward

Recently I met with a potential client that just could not comprehend why would people blog to share personal / company information, update their status so that others would know what they’re up to and ‘check-in’ so that people could stalk them. He knows he needs to ‘do’ social media but just can’t get the reason why are people so into it.

Having looked at all that, it is clear that social media marketing really DOES NOT make sense to a conventional marketer. If you’ve been wondering why is it so difficult to convince an “experienced” marketer in your company (or client) to adopt social media methods, it is because it does not make sense to them.

It’s sharing time! Are there any other areas that conventional marketing efforts contradicts social media marketing? Do leave your thoughts in the comments section below!

The Week Before Christmas

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December 20, 2010

| Jan Wong

In case you’re wondering – this site also reveals part of my happenings in life, injecting a little bit more flavour to the site as a whole; something lighter than the usual information dosage, especially for the weekend :)

It’s the 2nd last Monday of the year and less than a week away to Christmas! I don’t know about you but things seem to be getting busier by the day. Is that happening to you, too? Oh, if you noticed, I’ve changed this site’s background to green in conjunction with Christmas.

mysimplifieds community meetup

Just 2 days ago I was given the opportunity to share to a bunch of eager entrepreneurs on how MOFEW can assist them in starting off their very own online fashion business at Teeq Brasserie, Lot 10 KL. It was a half day event with about 100 participants for them to learn, exchange business opportunities and network among like-minded people in a really casual environment – haven’t spoke in events like that for quite sometime.

The highlight was really a reminder to aspiring entrepreneurs to look beyond mere sales especially in these times where engagement is equally (or even, more) important than figures. With competition on the rise, customers today are also spoilt for choice and only those whom are dedicated and committed to DELIVER will remain competitive.

I shared 2 simple tips on how entrepreneurs can take their business to the next level:

#1: Build your network to increase your NET WORTH!

Every business regardless of it’s size, requires a network for it to survive whether it is a network of businesses, consumers or suppliers. Start-up entrepreneurs often think that since they are still ‘small’, they may not have what it takes to build a network – and that’s absolutely wrong! The smaller you think you are, the bigger the network you should have!

#2: Don’t wait for attention. DEMAND for attention!

Playing the waiting game often do not work no matter how extensive your business network is. Look / create opportunities to expose your brand to the consumers. Active participation plays an important role here. Sit back and relax and you’ll lose out. Use videos if your competitors are using photos, change your packaging, use social media tools, web layouts and etc. Do what it takes to stand out!

Speaking about social media and Christmas…

Here’s a video you definitely want to check out!

How to: Integrate Social Media in Business Using Twitter (Part 2)

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November 10, 2010

| Jan Wong

So you’ve seen the benefits of Twitter and now wanting to be part of the Twitter community but have no idea how to? If you’re absolutely new to Twitter, check out this step-by-step video on how to create your very own Twitter profile for your business:

Congrats with your Twitter account! With that covered, we will now be looking at some real life implementations on how business have use Twitter to their advantage:

1. Levi’s

Levi’s knew what they wanted to do and achieve with Twitter. They wanted to target the young male demographic which eventually led towards hiring Gareth as the @levisguy to share behind-the-scenes stories at Levi’s events and updates on new products.

Why is that so significant? Levi’s knew what it takes to create a bond, a connection with their fans. By hiring someone in the same demographic, he will be able to speak the same language the fans speak, allowing him to spur conversations about topics that matter to them, such as the latest fashion trends – without being awkward.

2. Dell Outlet

Dell understood what they need – they need a tool to get the word out fast due to their nature of business. They went on Twitter and have not turned back ever since. On Twitter they realized that people are interested in talking to them, asking questions and sharing their experiences, both good and bad.

“Offering relevant information that people are interested in is key.” – Stephanie Nelson, Dell (Austin)

With that, Dell now concentrates on interacting with people while keeping deals to a minimum to avoid spamming. Those are not ordinary deals though, they are exclusive, Twitter-only deals which has received very positive response having booked more than $3 million in revenue attributable to its Twitter posts. They minimized promotions with their followers in mind but offered exclusive deals whenever a post is due – 2 birds in 1 stone.

3. CoffeeGroundz

This is perhaps my most favorite integration of Twitter in a business! Unlike other examples, CoffeeGroundz is an independent coffee shop in Houston that sells a variety of locally roasted coffee, tea, pastries, sandwiches and the likes. Being new to Twitter, it took J.R. Cohen (General Manager) awhile to grow the number of followers on Twitter organically – and that changed everything.

Cohen took Twitter 1 step further by asking his followers from Houston to “come into the store and ask for J.R.” He will then take the opportunity to meet with each and every patron who asked for him by name! He created an opportunity to strengthen his bond with his followers, going beyond mere online interactions.

“This is what social media is meant to be.” – J.R. Cohen

What makes things even more interesting is that in 2008, one of CoffeeGroundz’s regular customers requested to place a ‘to-go’ order for a breakfast wrap. It is argued that Sean’s request for an order ‘to-go’ was the first of its kind on Twitter. And because Cohen is an avid user of Twitter, was able to reply quickly to Sean’s requests. With this reply, he implemented a whole new way to place and receive an order online, reserve tables and book the place – through Twitter’s DM service. How awesome is that?

4. DiGi Telecommunications

Sad to say that there are only a handful of great Twitter integrations in business back here in Malaysia. Businesses here seem more inclined towards Facebook but here is one that caught my attention – DiGi is seen using Twitter primarily to receive feedback, complains, questions and to provide support to their customers. In some cases, I was told that DiGi also offers special compensations and exclusive offers to dissatisfied customers on a case-by-case basis.

Apart from that, it also acts to humanize the brand by interacting with their followers by posting birthday wishes and replying to what others are saying about the brand which definitely adds a human touch to the brand.

Moving On!

Hopefully the above examples are able to give you some idea and insights on how you can get started on Twitter. Remember that it takes time to get it right so don’t be too worried if you’re doing it wrong or disappointed with the initial results.

If you’re sitting there thinking that Twitter is not suitable for your business

or your customers / prospects are not on Twitter and never going to be on Twitter, you should really take 4 minutes off your time to check out this video:

On the other hand, if you are having trouble thinking of running out of things to Tweet, I recommend reading this post here by @AskAaronLee, a social media addict with tons of experience and things to share about Twitter. I’m sure his post will help you just fine :)

Do you have an example that you would love to share? I would most definitely want to hear from you!

How to: Integrate Social Media in Business Using Twitter (Part 1)

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November 3, 2010

| Jan Wong

A couple of weeks back we looked at how Facebook can be integrated into today’s businesses as an effective engagement platform. This time round, we’ll be looking at a famous micro-blogging tool called Twitter. Bear in mind that neither Facebook nor Twitter can cancel each other out – they each have their own unique advantages in which you may want to use to YOUR advantage.

Why Twitter?

Though Twitter only allows 140 characters per update (called a Tweet), Twitter is now second to Facebook in terms of it’s usage. People seem to get along with Twitter pretty well as it is simple and straight to the point, unlike Facebook where distractions are aplenty. If you haven’t heard, Twitter is said to have about 2.1 million new users per week – a huge pool of potential opportunities you would not want to miss (click for interesting stats).

If you’re still scratching your head at this point, check out this simple video explaining Twitter in plain English:

Now that you’ve grasp the concept of Twitter, let’s look at 3 areas on how Twitter can benefit you and your business:

1. Collaboration and Networking

Twitter is a great way of keeping in touch with contacts and obtaining new contacts. This is simply because you (and others) can easily look up fellow users that have the same interest / industry by searching keywords that relates to you and your business. Do it right and these networks can eventually lead to new ideas, collaborations and even partnerships that can be beneficial to both you and your business!

2. Personality and Connectivity

For some reason, Twitter is seen to be a more human approach as compared to blogs and Facebook pages. It adds a human touch to your brand and a face to your business. With Twitter, businesses can now engage in conversations directly with their followers and listen to their tweets – which is priceless to a business. You’ll now get to hear what your followers (if you follow back) are doing, what are they talking about, where they are heading to and etc, allowing you to get to know your followers better.

Remember on Facebook pages, you won’t know what’s happening to your followers if you don’t add them as a friend on your personal account (which you may not want to do so).

3. Research Tool

I must say that Twitter is an excellent research tool for your business and equally informative as Google. How so? Twitter is able to show results of conversations (Tweets) regarding your keyword from all over the world! You can also gain insights to trending topics globally to see what the world is Tweeting about.

Imagine looking up keywords that relates to your business – you may find interesting Tweets talking about their needs, their wishes, feedbacks, rants, competitor’s product and etc. Yes, you’ve gained access to voices from real people across the globe!

What’s Next?

We will once again be looking at some examples on how Twitter is implemented in businesses worldwide along with some real tips on how you can do it too!

How To: Integrate Social Media to Benefit Your Business?

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September 29, 2010

| Jan Wong

About a week ago we looked at what social media means to businesses and why social media is the way forward for businesses and perhaps right now you are wondering how social media can benefit you and your business. In a nutshell, your relationship with your customers will never be the same again and it is for the better! I managed to stumble upon this simple yet comprehensive image depicting the evolution of CRM into Social CRM when a business truly integrates social media into their operations.

Social CRM sure looks good and it is important in today’s social media world because businesses are moving towards a collaborative business model. This also means that businesses that has a closed door concept, shutting off customer input will eventually lose out from the market as they only see business through transaction and not interaction / engagement. Little did they know that customers really do have the upper hand in today’s world where a single complain or dissatisfaction can evolve to a global scale within minutes – again, through social media.

Collaborative?

Yes, we are talking about Co-Creation and Co-Promotion of products and it can only be achieved by a collaborative effort, through engaging with your customers. Gone were the days customers will simply buy a product without research and comparison with your competitors.

Reviews, feedbacks and complains can be freely obtained online on blogs, forums, Facebook and Twitter statuses and more therefore making competition greater than before! Think of it this way though, if you’re able to get into their good books, your competitor will be the one struggling instead!

Still have your doubts? Check out the video below!

Start by opening up your doors to listen to what your customers are saying.

What is it that they really want from you?

What is it that makes them your customer?

Is it your product? Or your services?

What are your strengths? What are your weaknesses?

Who do your customer perceive as your competitors?

These questions are best to be answered by your customers.

“Your customers are in someway, your existing followers and fans. Spend more time with them to understand their needs instead of trying to catch the attention of the mass public! Keep the fans, let the rest go. They’ll come when they’re ready”

A traditional business would probably think that the above is crazy.. but it’s not. With social media, businesses today gain direct communication with customers which they do not have 10 years before. A continuous relationship / collaboration with existing customers will in fact draw MORE customers, through them – Co-Promotion.

Find out what excites them as a customer and continue to spark that excitement in them and news will spread among your customers automatically through WORLD-of-mouth, without additional marketing expense. How cool is that?

Imagine creating a new product or service which has guaranteed sales / response – it can happen, with social media. Why? This is the power of Co-Creation. Businesses can use social media to co-create products and services that caters to their needs directly without making wild guesses. Customers know what they want and fans can give you the input you need to produce a killer product / service. It is also an avenue to truly say “we hear you”.

This way, you’ll know whether your product will be widely accepted / rejected even before producing it. Even better if you’re able to get your fans to create on your behalf – you may be on your way to discovering great talents for your business expansion and it’s a good way of getting your fans involved!

Want to know more?

Watch out for upcoming posts on real life social media implementation examples worldwide!

Why Online Social Media?

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September 18, 2010

| Jan Wong

How often have you wanted to harness the potential of social media but been too unwilling to commit to the changes required (i.e. still holding on to your previous mindset)? I managed to come across this Dilbert comic strip that somewhat resembles what we looked at previously about the mindset of today’s business owners and entrepreneurs in Malaysia regarding social media:

Although the comic strip may seem to have exaggerated things a little (especially when we now know most people associate social media with Facebook and Twitter) but it does carry some truth in it. Perhaps it may happen like this instead in Malaysia (adapted from above):

True, isn’t it? Most traditional businesses sees social media as merely a trend that they wish to participate in but yet unwilling to accept it fully. Little did they know that social media has grown beyond just a trend or a technology – but a lifestyle, an integral part in consumer engagement, extension of networks, and it is here to stay.

Still skeptical? Apart from just pumping you up with the potential reach of people you can be connected with, here are 5 simple reasons on why you should get started with social media for your business if you haven’t already:

1. Public Engagement

Now before you turn around click away saying that you’ve heard of this a million times already, listen to this once more: engagement builds trust, a bridge towards your brand, it creates a perception and an emotion towards it. This can become your brand’s distinguishing factor against your competitors. Like it or not, people already have perceptions towards your brand regardless.

If they’ve never heard of you before, chances are, you have to give it double the effort to convince them as compared to a brand that is already well engaged with the public and this is something traditional marketing (or advertising) can’t do.

“Traditional advertising is a 1-to-many, one-way relationship while social media is a 1-to-[1]-to-many, two-way relationship. It takes two hands for a brand to clap and that [1] makes a difference. That [1] is your tie to the mass, and also your brand advocate, your key for an applause.”

2. Earned Media vs Paid Media

Which do you prefer? People talking about you or paid to talk about you. Don’t get me wrong, paid media isn’t wrong by all means as advertorials, reviews and the likes DO WORK, even better if you have a strong influencer on your side but some business owners or entrepreneurs do have their hands tied when it comes to budgets, especially for a startup and earned media is well, free!

A little bit of time and effort will get you a long way. Think about it, where else do you have the opportunity to share your knowledge, thoughts and expertise in articles or in any other media form at no cost, with a huge base of potential non-geographically constrained readers? That’s the World Wide Web for you and all you need is just a little dedication to maintain and to promote your masterpieces!

“It is beyond just a ‘following’ online, but the credibility you build for yourself / brand / business along with it.”

3. Social Customer Relationship Management (CRM)

Apart from just communicating with consumers, receiving feedbacks, support, sales and promotions, social media can also be used as an avenue for your customers to tell their story i.e. testimonials. Nothing beats a first-hand story, whether good or bad that comes from your existing customers as it will be able to attract new customers along the way!

Yes, this also means that your existing customers will be ‘selling’ your brand to their networks on your behalf, without having you to spend extra time and money to try convince everyone on the street on how good you are. It will now be customer-get-customer rather than brand-get-customer. Sharing – that’s how information travel on the social media, and it happens with just a click.

“They say sharing is caring. On social media, sharing is business.”

[PAUSE:] If at this point you’ve still been wondering:

1. On how this social media ‘thingy’ can actually do ALL of the above, or
2. Is the social media ‘idea’ too confusing? or
3. You find that I’m no longer speaking in English, then:

Check out this video I found on YouTube – explaining social media in plain, simple English and how social media can benefit you, your brand, your customers AND your prospects!

Hopefully that cleared things up better!
Okay, back to business: On to the fourth!

4. Measurable

Unlike traditional advertising, results can easily be measured on social media. With the availability and free access to various tools such as Google Analytics, Feed Burner, number of fans / followers / friends / likes and more, one can generate a detailed report about their reach as compared to traditional means.

For example, Google Analytics (to the left) will be able to indicate the amount of page views, average time spent on your site, where they are from, how did they managed to land on your site and other information that helps you understand your readers more. This is definitely one thing you’ll never be able to obtain out of traditional means. In other words, ‘success’ is now determined based on your influence rather than reach, quality over quantity (but then again, quantity is also achievable on social media).

5. It Works

Yes. It works! Businesses all over the world have implemented and integrated social media into their business modal do have results to show! Whether it is sales, higher traffic, enquiries or feedback, it worked for them. No reason for it to fail, if you’re committed in making it happen. And no, they did not pump cash to make it work. Social media made it work for them.

Want to know how others implemented social media in their business? Hang in there as I’ll be revealing some of them right here, at janwong.my in the coming days! You may be surprised to see how these brands and businesses used social media to drive results up their doorstep – powerful yet simple. Chances are, you may just be able to replicate their success in your business!

Conclusion..

There you go, 5 simple reasons on why social media should be implemented in business operations and marketing efforts. There are of course, even more reasons on implementing social media but in the end, the key is your mindset, perception and how far a brand is willing to go with it.
Remember, only you can determine whether social media makes or breaks your business… why go with the latter? :)

… many have made it, what say you?

How else do you see social media impacting your business / life?

iPad vs Newspaper

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September 12, 2010

| Jan Wong

Perhaps the iPad really cannot replace the newspaper after all!

Cats Run Loose at IKEA

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September 11, 2010

| Jan Wong

I was browsing around this morning and managed to stumble across this interesting advert or what they called an ‘experiment’ – to loose 100 cats into an IKEA store in Wembley to “see what happens”. If you happen to love IKEA or cats, then this may be something you want to watch:

From what I can make from the video, the team at IKEA brought their cats from home (100 in total) and released them into the store and let them (the cats) do whatever they want! Watch them burrow into the sofas, screech, jump about and get trapped IN the store!

Definitely an interesting idea to me as you’ll rarely find another furniture store doing the same thing. Fun, unconventional and worth mentioning. Effectiveness? That’s up to you to decide (especially if you’re allergic to cat fur) but the cats do really make cat lovers go ‘awwww’ in this advert – an attraction for them to visit IKEA? Definitely :)

No matter what others may think, with over 150,000 views on YouTube for this video, IKEA has already managed to piqued the interest of many with this simple marketing technique and got their brand out there within less than a day! Ingenious and successfully buzz purr-worthy! After all, doing something unconventional IS one of the secrets in creating buzz.

Speaking of IKEA, I may have to pay them a visit soon to get myself a drawer unit for my work desk.

“Do I want to find a trapped cat in my IKEA drawer? Nah, maybe not..”

Google Does It Again!

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September 10, 2010

| Jan Wong

If you’ve been using Google lately, you’ve most likely came across a couple of things (or differences) just within this couple of days!

First up, the Google logo doodle was seen to be in balls on www.google.co.uk (not anymore)!

What’s so special about this, you ask? Seen cooler doodles than this? Check out what happens when you ‘touch’ the doodle with your mouse cursor:

How cool is that? What’s even cooler is that when you move your browser window around, the balls actually move accordingly!

Now, if you managed to catch a glimpse at the subsequent update to the Google doodle, it looked something like this:

When you first load up Google.com, the doodle will be in grey and it colours up as you enter a search query. Nothing great compared to the earlier doodle? This update actually launched Google Instant – a real-time search overhaul to the existing search features.

What does it do? It is capable of predicting results AS YOU TYPE! And, the results are predicted and displayed real-time based on the popularity of the sites so you’ll probably get “Amazon” when you type “A”, “Facebook” for “F” and so on, without having to press ‘enter’! Don’t believe me? Try it out right now at Google.com as it is already up and running!

Searching is now more convenient and much quicker with Google Instant :)