Tag Archives: entrepreneurs

Start Showing Up

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If you knew me well, you would know that I love running (other than playing badminton, of course). While I can’t say I am a good runner, I do enjoy the process of just going out and about, letting the mind wander whilst breaking out good sweat. Going for a short run in the morning also helps me stay focused throughout the day (but I will leave this for another post).

Through this little hobby of mind, I have participated in a few long distance races and it usually go something like this:

Gets very excited to sign up for it > Stays motivated while training > Show up during race day > Start strong > And half way through the race, I start asking the question…

“Why did I put myself this torture?”

Did that sound a little like you, too?

The truth is, it is very easy to start something, but it is never easy to see it through. Be it starting up a new business, going to the gym, breaking a habit, or just sticking to the new year’s resolution you’ve written.

We give ourselves really good excuses like having a busy schedule, commitments, circumstances… but the one that takes the cake has to be – luck.

“I’m just not as lucky”

Yes, that is an excuse. I believe that this thing called ‘luck’ is merely a result of hard work, perseverance, relentlessness… and you being present. Most people ‘miss’ out on opportunities to be ‘lucky’ simply because they are unequipped, unprepared or simply not present to take up what it takes.

Our definition of luck is warped. We want to enjoy the final outcome without having to go through any of the process, expecting for it to literally just present itself at your doorstep – but it does not.

Imagine completing a full marathon without training, preparation, conditioning or actually showing up for the race – you will never complete it, let alone receiving the finishing medal. Luck will not auto-magically teleport you to the finishing line of the race! You will need to show up, run, and create possibilities for yourself. Maybe the weather will be great, maybe you’ll find a buddy to cheer you on, maybe there’ll be some special drink that will boost your energy along the way, and heck, maybe they’ll even give you a ride to a finish line and still award you anyway.

The thing is, you won’t get to experience the ‘luck’ or opportunity if you’re not even there to begin with!

So if you’ve been wondering why you haven’t got that physique you’ve been aiming for, or that dream career; you haven’t been exhausting your options to be in a position for that opportunity or ‘luck’ to happen.

Opportunity only comes to those who knock.

Start showing up!

How Words in Your Company Builds Culture

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Words are powerful. The right words used can motivate, inspire, build and encourage; but also to tear down, hurt and crush.

While that sounds like common sense, the words we use tend to roll out a little too freely and we justify that by calling it a freedom of speech or as a form of expression. And this freedom contributes to the culture you are building in your company, be it a startup or corporate organisation.

Culture is not something where you frame up in your board room nor is it a string of (vague) fancy words to sound cool. It starts and sticks with the smallest detail – like the conversations that happens surrounding work.

A negative complaint, a passing remark, a jab toward your superiors, clients or vendors, sarcastic responses, a common curse word or phrase when faced with an unfavourable situation may all seem very normal in a social context but can very well be contributing factors to productivity, morale and growth both individually and collectively within the company, and here’s why:

#1: Words stick

If you recall a random not-so-nice remark made by someone towards you, or just a simple compliment about your hair, that already shows that words do stick – and they do, no matter whether you like it or not. And for many, these words stay with you consciously or unconsciously for the rest of your career / life; and the negative ones haunt you at your lowest.

#2: Words affect your team

Words said in in jest are the worst! You may not have meant it literally when you said “Yea, the dude has always been lazy and useless to the team.” but this sentence alone can spark off many political sidelining within the team.

#3: Words affect yourself

“Crap! I’m an idiot!”. Say that often enough in every mistake you make and you’ll successfully crush your self worth, esteem and confidence over time.

Don’t get me wrong here, I’m not saying we should all be constantly positive with rainbows and unicorns in the sky, or that we should always be hyper-sensitive with what people may feel when we speak – that’s self limiting and frankly, will drive you crazy.

Instead, remember that the words we use are a choice. It’s easier said than done but if we remind ourselves of the bigger picture of what we want to achieve in our workplace and as a career, we can redefine and switch the words we choose to say to create a better workplace culture.

Culture starts with people, and that’s you.

Read: How to build company culture

My One Big Lesson Learnt in 2017

jan wong blog - lesson learnt in 2017
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The year was a train wreck, an avalanche, a catastrophe. I started the year with so much hope, aspirations and dreams. In fact, it was a year I felt that it will be the best yet; only to end the year with everything that can go wrong. Everything collided, went up in flames and caused much distraught from all aspects including mental, emotional, physical, and spiritual. I hated the days, the nights, the celebrations – Christmas, now the new year, and practically everyday.

2017 became the longest year in my life

I never knew time could pass so slowly. As I struggled daily, I was still required to a strong front with friends, colleagues and at home. At other times, I’ll need to be the positive, motivational and entrepreneurial person I’m expected to be. People told me to “talk to someone”, “take things easy”, “chill”, “the darker it is, the brighter the light will be”, “pray”, and the list goes on but really, it’s easier said than done. Not forgetting those that gives “advice” but what they are really doing is to judge.

It has been a really dark year and when the K-Pop celebrity Jonghyun left his final note, I could relate. The words he wrote perfectly described how I felt – the emptiness, loneliness, the people around, their expectations vs mine, and why things aren’t exactly working out despite “encouragements”.

Nonetheless, here I am, typing this post 4 hours before 2017 ends, still alive and breathing despite still at my lows.

Through the many months of thinking, pondering, debating, evaluating, analysing and questioning, I came to realise the cause of all of it was a fundamental one.

I let my guard down

You see, I’ve spent my entire life building my career, trying to achieve what is expected of me as a business partner, an entrepreneur, the oldest son in the family, a leader in church, and a partner in my relationship. Does that sound okay to you? If you answered yes, that’s exactly where the problem was for me.

In my pursuit of career, I allowed other areas that are more important to slip, thinking that they could be compensated when the time comes and that I am capable to do that. I continued to pursue “success” over the years, having grown OpenMinds to where it is today with a growing valuation y-o-y in the millions with regional presence, having the privilege to coach and mentor startups, having the opportunities to share my knowledge across different media channels including TV, radio, printed and online media, and of course, the prestigious recognition given by Forbes on the 30 Under 30 Asia list.

I thought I was careful enough and that I could manage all of it – and that’s where I let my guard down. To be honest, I didn’t even know that happened. I allowed myself to be swept away by all that is happening thinking I am fully aware and capable.. only to realise that I am not in the end.

Because of that, I made a ton of mistakes, huge unforgivable ones that has caused many to hurt and severed relationships that I worked so hard to protect.. both knowingly and unknowingly. The guilt combined with the realisation, created months of dark, suffocating days.

What I’ve learnt (the extremely hard way) is that you should never, ever, let your guard down. It’s great to have big dreams and aspirations but in your journey of achieving them, never let your guard down. Never allow yourself to say “It’s okay, I’m bigger than the situation” no matter how capable you think you are.

The higher you go, the higher and greater the guard you need.

That’s my take on 2017 going into 2018. I’ll need to pick up whatever pieces I can find, rebuild my fundamentals, and put up my guards again. There’s no sugar coating it – it’s going to be an extremely tough one, but I’ll do it to the best I can.

6 Types of Founders I’ve Met

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I just got back from mentoring at Startup Weekend KL last weekend and had the privilege to meet over 60 enthusiastic aspiring entrepreneurs and founders, all eager to get their ideas off the ground.

Based on all my conversations with founders from different age, background and industry over the years, skills and mindset aside, they seem to fall into either one of the below category of founders. Are you one of them?

The fundraisers

More common in younger founders these days, they are all about the market size, market potential and valuation – in hopes to raise funds. While there’s nothing wrong with that, the tendency of these founders is to first raise, then build. They are usually driven by monetary goals, acquisitions and funding rounds, sometimes to the extent of losing their product and purpose; thus often leading to giving up even in the early stages especially when there are no desired monetary results.

The problem solver

Problem solvers are founders that cannot sit still. They are always on the look out for problems and are not satisfied with existing solutions; believing that there is a better, more engaging, optimised or cost effective experience out there – and takes it upon themselves to solve it. These are founders that believes in scratching their own itch. If they can code, all the better as they’ll attempt to build a solution out of it, sometimes even just for the fun of it. However, it is also a challenge for them to stay put on a single idea for long – they are always on the move for a new problem once the previous is solved or when the novelty runs out.

The show off

You may have come across some of these. These founders are often found in networking events and seen flaunting their lavish entrepreneurial lifestyle across social media leaving motivational quotes or videos. When asked, they usually run multiple ‘companies’ but aren’t able to tell you exactly what they do, there’s no clear product or service, doesn’t really have a team, or more commonly, are involved in multiple multilevel marketing schemes instead. Also, they build their reputation by associating themselves with other founders in fear of losing out through selfies with them.

The been-there-done-that

Founders from this category consist of those that has either made it and is satisfied of their achievement, or those that are still in it but has became complacent for various reasons. The former are usually veterans (not necessarily in age but in experience too!) that has been in business, seen returns and is happy with what they already have thus decided to sit it out. They can be challenging to speak to at times, as they often result to give you advice even when not asked. The latter though, are usually in business and has become sustainable, but has no intention of innovating and growing it further. They tend to think this is the most they can do and is reluctant to step out of their comfort zone.

The ‘forever founder’

These are, in my opinion, the most annoying bunch. They are usually found in startup events, conferences, accelerator programmes, pitching competitions, hackathons and exchange programmes – and never came out of them. While the intention behind is always understandably good, these founders would typically have built nothing sustainable past the 6 to 12 months mark. Some would’ve won competitions and received recognitions, they understand the ins, the outs, and usually passionate about startups and are always out for new ideas, learning and networking; but hardly has anything down.

The hustlers

My favourite people are the hustlers. These are founders that have put their backs to it and built their companies through grit and sacrifice. They are not perfect and will never claim to be, has the ability to build a team that covers where they lack and believes in their value proposition – and they show it, be it with or without funding, support and experience, they find ways to make things work. Speaking to them is always most interesting and inspiring but they can be the most lonely primarily because this bunch devote their lives to their passion; often sacrificing casual activities and not many can keep up with them.

Do you know anyone from any of the categories above? Note that this list is not conclusive and has no scientific research whatsoever and is compiled based on just me getting to know founders over the years. As such, it may not best represent every founder out there as founders are typically complex creatures

5 Things Startups Should Lookout For

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They say 9 out of 10 startups fail, and about 50% of businesses out there don’t survive past the 5th year.

OpenMinds celebrated our 5th year just a couple of days ago and I am thankful that we are able to beat the statistical odds in coming this far as a MarTech company. Speaking about stats, here are some interesting ones we found over the past 5 years hustling:

100% bootstrapped
0 debts
2 offices, in Kuala Lumpur and Hong Kong (was at Kazakhstan before)
50 media features including Forbes Asia, BFM and more
900+ job applications received via our website alone
433 invited for interviews
78 made the cut
132 business enquiries received via our website
0 marketing dollars spent for customer acquisition
52 brands served, in over
10 countries across APAC and Europe
60 speaking engagements in corporations, organisations, and universities
15 startups mentored one-on-one
4 startups invested
5 internal products developed, 3 successfully launched, 2 running

Despite all that we’ve accomplished as a team, the past five years have been a gruelling one. We’ve experienced many ups and downs and below I’ve listed 5 things that startups should look out for from my experience throughout the course of OpenMinds:

OpenMinds fifth anniversary

#1: Make the tough decisions

Whether it is a business, team, finance or product matter, if it is for the better of the company, do it. Procrastinating or being sentimental over the matter usually results to decision paralysis – and that’s critical for startups as it not only waste time, but money. You don’t need to be ruthless in making tough decisions, but you’ll definitely need to make them!

#2: Put people first

People has always been our biggest assets and has always been part of our culture. As important it is to build and ship products and services, it is equally, if not even more important to put your team first. By that, I don’t mean you should give everything that are asked for, but to always ensure that their wellbeing, growth, productivity and successes are clear and achievable.

#3: Guard your cash

Be prudent on what you choose to spend money on, and always brace for rainy days ahead. From the beginning, we made effort to ensure we had enough savings to survive at least 6 months without income, and have allocations for business development (which includes scaling and investing into startups). It was a huge challenge and we had to go without salary for some time, but the results today are worth it.

#4: Put action to words

It is very easy to get caught up in a grand vision or ideas thrown across meetings. Don’t let words wander off without an action plan. Take time to strategise and put-to-paper steps to make that vision or idea a reality. Never leave it to be “we’ll come back to this” or “let’s take time to think about it”. Put it down, assign a lead to it and start making things happen.

#5: Never settle for ‘now’

You are only as good as you were yesterday. Always invest back into your own company by consistently innovating. This is usually easier said than done because most effort will usually be placed into building sustainability where the results are more prominent and clear. However, neglecting continuous improvement and scalability will cause a plateau over time that can hurt the company more than you think.

What is Company Culture?

Building a culture for your startup or business
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Company culture is one of the most talked about topics but also the most elusive and challenging to introduce, build and sustain over time. In fact, it is also a much talked about topic among startups and even corporates today in hopes to attract and retain talent.

But what exactly is company culture? Many think it’s about the working environment, flexible working hours, bean bags, ping pong tables, unlimited snacks, and so on but is that really it?

While OpenMinds is known for 25-category (and growing) perks, flexible hours, transparency and flat communications, we realized that there’s more to culture than just creating a fun and productive working environment; and it is definitely more than a few polished statements inside a company handbook or in a fancy frame on the wall.

Culture is people.

Just as how you experience different cultures in different countries, people is the best reflection of culture and the best way to see if a company’s culture is practiced is to speak with the team. A team that lives the culture believes in the company’s cause and practices it naturally. And the only way for this to be achieved is for your team to know how can it be practiced in a real environment.

To do: Make sure your team understands the underlying whys and hows of the culture set. Empower your team to champion conversations and be active in practicing them.

Culture is education.

People forget, and that is okay. It takes time for people to build habits, especially if it’s something out of their usual. However, it’s also you and the team’s role to actively remind each other on what needs to be practiced through conversations. It is important to create an environment where culture is not seen as a disciplinary action but instead, something where the people decides to build.

To do: Practice makes permanent. Find ways to talk and practice culture regularly. Start from onboarding or even during the final interview. Use your culture to inspire, present use cases, show results, commend best practices and get your team involved in the process.

Culture is organic.

It is important to recognize that culture evolves over time and it is only normal. With changing technology, lifestyle demands and industry movements, the people’s and the company’s needs change. This means that what you have set out to be 3 years ago may no longer be relevant. Sure, there are companies that managed to retain their culture for decades (or even a century) but really, there are only a handful doing so that they too are facing the challenge today.

To do: Understand why some cultures are not being kept and don’t be afraid to change. Is it because of a change in needs or it’s simply laziness? Get to the root and decide if a realignment is needed.

Culture is aligned to your goals.

A common observation among different company cultures is that they usually do not align with the company’s goals. It is usually created to be inspiring and vague (or disciplinary), causing it difficult for the team to relate to what the company is trying to achieve. And that’s a problem right there – a culture that only inspires without tangible output will be easily forgotten.

To do: Regularly check if your culture is helping the team to meet goals or is it slowing down productivity.

Does your company have an interesting culture to share? I would love to hear from you too!

Stop Starting Up

jan wong blog - stop starting up
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Yes, you heard that right – stop starting up!

This may come off as a rant, but hear me out on this one. It’s always a great and exciting thing to hear about startups; their adventures, their pain and gains, but that’s not enough. It’s not enough to run a business.

And that’s the difference right there; between starting up and creating a business. The truth is, it is a lot easier to start something than to sustain and grow it into something greater. That’s the difference between a one-year old company versus one that has been around for a hundred years. Sure, the latter doesn’t sound as cool today but think about it, building a business that lasts a century? That’s beyond startup weekends, community meet ups, business canvases, participating in pitching competitions and raising funds. In fact, it’s about the ‘boring’ stuff – management, operational workflow, processes, SOPs, public relations, customer retention, branding, product innovation, finance planning and more.

But having that said, I don’t blame startups.

Young founders today focus on the desired ending and has subconsciously replaced that with “business”; no thanks to constant focus on the glam on huge fund raising rounds, celebrity entrepreneurs and acquisitions. And to achieve this “exit”, many founders focus on building pitch decks, business plans, canvases, networking opportunities, whatever – but does that matter?

Here’s what I think a startup should really be like:

#1: It should fulfil a cause

No, it doesn’t need to be world peace or to eradicate hunger, but it should be something positive worth hustling for. All these talks about disrupting traditional businesses and industries shouldn’t even be the primary purpose anyway. You don’t disrupt just because you want to, or to sound cool; you disrupt because you believe you have a better solution that fulfils a cause and brings more benefits than its former self.

#2: It should create job opportunities

Isn’t this what businesses are all about? It’s a high calling to build a team and to ensure that not only they have enough to live by, but also to have an environment where people can be at their best, thriving, and finding fulfilment in what they do. People makes businesses, not otherwise. So instead of focusing solely on product fit and scale, pay attention to your people too!

#3: It should make money and stimulates the economy

By that I mean profits! Not through fund raising, glorified exits, winning pitching competitions or at the expense of your team. I’m talking about hard cash that you can actually see and spend without the expense of your business or others. It doesn’t make sense to raise millions but only to squander them all away because of ‘market acquisition’. That just means poor execution, and the only disruption you are making is to yourself.

Want to build something cool and sexy? Stop starting up and build a business.

11 Things I Learnt in my 11th Year of Startups and Entrepreneurship

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How time flies! About 10 years ago today, I took the first step into a whole new world – the world of startups and entrepreneurship.

I still remember the day I started my first venture as a college student back in 2004. I didn’t know what entrepreneurship was about and what building a startup meant.

There was no elaborate business plan, lean canvas analysis, marketing blueprint or exit strategy. The thought of becoming the next Bill Gates or Mark Zuckerberg (Facebook was in its infancy years then) was also non-existent; I was just fueled with pure curiosity and passion to do what I started off with.

Today, startups and entrepreneurship seems to be the latest trend in town and perhaps, even a norm for some. Almost everyone, both young and old, are wanting to start something of their own for various reasons and that’s cool – but, what does it really mean to start something of your own?

It’s far beyond being your own boss, having flexible hours or even getting rich (ha!). 

What is it then, really? Here are 11 things I’ve learnt (out of the many others) throughout the past decade that will help you at your crossroads, or if you are facing similar situations and lessons, or even if you are just curious and interested about start-ups and entrepreneurship.

#1: Overnight success does not happen to everyone

Running a startup is really unlike how the media tells it – huge overnight acquisitions, closing massive funding rounds and other seemingly quick successes. In fact, a majority of the startups do not experience such situations. Often times you may question your capabilities but don’t waste time salivating and thinking about their success. Be zealous over what you have and build your own success story!

#2: Get used to sacrificing yourself (quite literally)

Many tend to oversee the amount of sacrifice that’s needed for a startup. I’m talking about months and perhaps, even years without a “proper” income, having one too many sleepless nights thinking about how to make things work, taking the heat from your team and for your team, get pushed around by clients or investors, catching up with friends and sometimes, even family time. Honestly, it does not get easier and better over time. In fact, the sacrifice becomes greater and you’re forced to rethink your priorities.

#3: Others will look down on you

Unfortunately, throughout your journey you will meet people who would not believe in what you’re doing, treat you lesser than others, and of course, those who would only come to you when you have accomplished something. Truth is, people will always talk about you despite your successes and failures. Instead of mopping around, pick yourself up and learn how to deal with it. Easier said than done, but it can be pretty tough at times, especially when you’re facing a dry spell.

#4: You cannot do it alone

Your ideas are nothing if there is no team to share it with. I am blessed to have met some really awesome people in the past years. Sure, there were times when our ideas and ideals clashed, and times when the venture didn’t work out. But that does not change the fact that a strong team effort is needed. You would also need a personal support system of your own; be it your loved one, family, friends, or even a bunch of like-minded people. When you’re bursting with ideas or stuck in a rut, you’d want to share it with these people.

#5: It is not all fame and glory

Others tend to put entrepreneurs on a pedestal because of their courage to step out and do something on their own. But truth be told, it’s nowhere near that glamorous at all. You need to be prepared to get your hands dirty to work on every aspect of the business because no one else will. While my name card states that I’m the founder, I am actually the janitor, data entry personnel, human resource executive and basically, anything else that comes to mind. Of course, some of these roles will and can eventually be delegated in the future. But first, it starts with you.

#6: Learn to let go

It is always difficult to let go of something that you’ve invested a lot in. The past 10 years has taught me to identify signs or situations to let go of people and ventures. Personally, I have never liked letting go of things but I’ve learnt that letting go is a critical factor of growth. In fact, keeping things for its sentimental value will only pull you back.

#7: Multitasking is not for you

Startup founders are scatterbrained, but not in a bad way. Most founders I know are always overflowing with ideas; maybe you too! The challenge here is to focus on one idea at a time. Diving head first into multiple ideas will most likely do more harm than good, even when they all seem equally attractive and appealing. Doing multiple things at one time will jam you up. Prioritize, prioritize, prioritize!

#8: Don’t limit ideas and opportunities

This is a tough one to balance. On one hand, you should always be exploring new ideas and on the other, you need to focus on one thing at a time. The art of balancing here is to keep an open mind and never shut off ideas despite how silly they seem. You may not want to work on them now, but it may certainly become useful in the future. What really helps is having a notebook (digitally and physically) to jot these ideas when they come.

#9: Speed beats completeness

I started off thinking that it is better to launch a complete product even if it takes a longer time. I was wrong, simply because the product will never be complete. You’ll find yourself building and enhancing for the umpteenth time and you’ll never be satisfied because there’s just too many ideas to execute! Seeing how fast paced the industry and technology is, what you have in mind would have already been implemented by someone else. You need to be quick and agile to put it out there while it’s hot.

#10: Discipline is key

I’m always intrigued by the daily life of every entrepreneur. Everyone has a unique lifestyle that works for them. But if there’s one thing that’s similar, it has got to be the level of discipline – it ranges from their sleeping behavior, morning routines and right up to their task management; they keep it tight! And they leaving little or no room for procrastination and “doing nothing”.

#11: It’s a faith-building process

I wish I could say that I have perfected the formula to startups and entrepreneurship over the years but I’m nowhere near that. Every day, a new challenge comes and every decision made is a new and an untraveled path. It’s an on-going process that will never be perfected, which is why I rely on God to lead the way. He’s the one that has brought and sustained me thus far and the source of what I have and who I am today.

What is your biggest challenge in starting up or getting into entrepreneurship?

My Top 3 Entrepreneurship Lessons from 2014

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The year came and went by so quickly this time around. I still remember how 2014 started but eventually lost track of time somewhere from June, and only being able to feel the year again during Christmas.

Much has happened, both good and bad. Instead of putting together a long list of things, here are my top 3 entrepreneurship lessons from 2014:

#1: Not everyone is built for startups

Many people are fascinated with startups but that does not qualify them to join one, let alone start one. I say this not only because a startup environment is harsh and challenging to keep up, it also requires one to have different qualities to remain in it. Individuals that prefer stability over uncertainty, structure over flexibility and consistency over adaptability may want to reconsider being a part of a startup; simply because it is always the latter in a startup, especially in its early years (first 3-5 years).

#2: There will be no time unless you make time

I suffered from this greatly in 2014. I’ve always considered myself with pretty good time management skills but the year has proved me wrong, resulting in severe lack of sleep on many occasions that caused a negative domino effect to productivity and relationships in general. You need to make time by purposefully setting aside dedicated time for things that matter – stick to it and throw or delegate the rest. Prioritize! If it’s not working for you, you’re doing it wrong.

#3: The power of saying “no”

Many times we try to play the good guy a little overboard, leaving you overwhelmed, causing you to under perform, compromise and leave you frustrated. No, I’m not suggesting for you to be ruthless and unhelpful, but to pick your fights in your capacity. Saying “no” when you’re already stretched is not only fair to person (since you many not be able to deliver to your fullest anyway), but also to yourself as you won’t be burning yourself out. Evaluate opportunities and requests and weigh them against your time and priorities. If you can’t put your best to it, say “no”.

Apart from those above, I believe that God has a big part in my life this year too! Some calls it an instinct, a gut feel, universal power or just luck; but I believe it’s beyond that.

What are some of the biggest lessons you’ve learnt in 2014? Do share them with me too :)

Brand Focus #13: Maximizing Search Engine Optimization Offline [Hong Leong Bank Malaysia]

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Search engine optimization (SEO) has always been key to many including myself. It really is a no-brainer as almost every brand, business or individual would want to be easily searchable across major search engines to stand out from their competition online.

However, can SEO benefit OFFLINE marketing efforts?

Definitely. And one reason why SEO can be equally powerful offline is that it demands attention and can potentially increases your credibility curve even if you are new to the industry.

Take for example this advertising campaign by Hong Leong Bank Malaysia I spotted in a shopping mall on their recent launch of the Mach Card (a credit card).

hlb-seo-1

What do you think? Did it catch your attention? It definitely did to me! And here’s a vertical version on one of the pillars.

hlb-seo-2

5 benefits of making your search engine presence known offline

#1: It captures the audience’s attention

This advert caught my attention when I was going down an escalator. Not because of its size but because it resembles Google search. My focus was immediately and naturally drawn to the “search box” effortlessly.

#2: It’s easy to remember

The message was clear and there was a clear takeaway for me as a potential customer – “A bank like no other”. Short, simple and sweet rather than the name of the new product that probably may not make sense.

#3: It’s a familiar design

An advert that utilizes familiar elements allows the audience to understand its context without any trouble. And in this era where Google search is dominant, they cleverly adapted their brand to the Google layout that we are all familiar with and listed out the product features as “search results”. One look and just about anyone gets the message.

#4:  It’s a conversation starter

I have personally been utilizing a similar strategy for a while now and I must say it works almost 100% of the time.

People tend to go “Wow!” or “This is so cool”, followed by “So what do you do as an online strategist?” and it takes off from there naturally. What makes this method effective is that they would already have generated a certain amount of interest in you rather than you go babbling about what your company does.

#5: It boosts credibility almost instantly

Starting a conversation is one thing, and actually being on the search results is another. People who receive my card in most cases tend to test it out there and then… and it works!

What happened here? You’ve just successfully proven that you are the real thing and will leave a lasting impression on the recipient especially when there are hundreds of cards being passed about.

But wait, is the brand for real?

hlb-seo-3

A quick search on Google revealed that they are no where to be found!

I was stumped.

Sure, it did very well in attracting my attention and I remembered your keywords but hey, I can’t find you on Google and mind you, I was genuinely interested in finding out more! So the question really is, what is the purpose of this advertisement?

Have you experienced an ad campaign that put you off? I would definitely want to hear your experiences below.