Tag Archives: online

The Lelong.my E-Commerce Fair 2011 and A Social Media Experiment

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The last couple of weeks has been nothing but busy, followed by a major downtime of my site caused by some rather irritating server problems but I’m glad that they are all sorted out now and I can finally go back to my blogging routine.

team managing the e-commerce fair

I recently launched an event for a client (Lelong.my) which is also Malaysia’s first E-Commerce Fair held at one of the busiest exhibition centres in Malaysia – the Mid Valley Exhibition Centre. The event lasted for 3 days over the weekend with the main objective to highlight the E-Commerce industry in Malaysia and to educate consumers on the convenience of E-Commerce.

Before you go about wondering why an event of such nature is required, consumers in Malaysia generally are not very comfortable with online purchases and the limitation of payment services makes things worse. However the E-Commerce scene in Malaysia is slowly picking up over the recent years which led to Lelong.my’s decision in bringing the online experience offline for all to see.

paypal at lelong e-commerce fair

The event brought online retail businesses from electronics, books, gadgets, fashion apparels, home appliances and etc together along with various support industries such as payment gateway giant – PayPal, web hosting providers, shopping cart solutions and more. By doing so, consumers are now able to find out more about such services and get started right there and then, ultimately mass educating many who were clueless about e-commerce.

e commerce talks at e commerce fair

As a whole, the event attracted over 60,000 visitors throughout the 3-day event with over a million impressions online across various platforms including blogs, Facebook updates and tweets plus complementary press write-ups on several local newspapers.

A Social Experiment at the Event

Being myself, I thought it would be great to put to see if social media is effective for a corporate consumer event in Malaysia. A part from the usual online promotional campaigns using Facebook (which was well received), I tested the usage of Twitter and Foursquare, two platforms that aren’t as big as Facebook in Malaysia.

The experiment is simple and it comes in 2 different parts:

Part 1: Using Foursquare to target existing Foursquare users.

A new venue is created on Foursquare prior to the event (without any specials) just to test the popularity of checking in. The results?

simple foursquare experimentIt didn’t cook up a storm but the results are rather interesting. The newly created venue managed to bring in 24 check-ins (with a mayor crowned) and 1 tip from a visitor within the 3-days as compared to the venue’s other check-ins (Hall 1, Hall 2 and Hall 3) which have been created at least a year ago.

This suggests that visitors are more inclined to check-in to an event compared to a location (like the exhibition centre) even when there are no specials to be given away.

Part 2: Using Twitter’s location based search to target tweeps within the area.

We closely monitored users that were checking in to the Mid Valley Megamall and those that are tweeting within the vicinity of the venue and sent them an invitation to check out the e-commerce fair at the exhibition centre.

tweeting at the e commerce fair

While the temporary Twitter handle only received a handful of followers, the invitation sparked conversations among interested tweeps and we were able to share the event with many others.

What does this mean for other corporate consumer events in Malaysia?

  1. Facebook reaches the consumers at a larger scale in Malaysia as compared to other social platforms
  2. Foursquare specials have the potential to be an attraction or incentive for visitors to come by (or just to check-in)
  3. Twitter is a good tool to create conversations, create interest and responding to feedbacks
  4. Twitter’s location based search allows you to capitalize on the crowd that is already in the vicinity. You just need to give them a reason to come by.
  5. You should not rely on one social platform alone. Consider other platforms to reach out to other pockets of consumers as each tool have their individual strengths and audiences.

What are your thoughts on utilizing social media as part of an event’s marketing mix? Any ideas to spice things up?

Note that the experiments were done on an as-it-is basis with its conclusions drawn from a personal perspective only.

The Tao of Twitter by @MarkWSchaefer [My Thoughts]

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tao of twitterSo I recently bought my very first book from Amazon (yes, I bought a book) entitled The Tao of Twitter by a good buddy of mine, Mark (@MarkWSchaefer) for $8.99.

I’ve been following Mark on Twitter and on his {grow} blog community for a while now and I must say he is in excellent teacher when it comes to anything business using social media. If you’ve been following his blog, you’ll be amazed at what you are about to find in this book – The Tao of Twitter.

What is it all About?

Twitter for both beginners and advanced users. The first page itself captured the essence and the power of Twitter. If you’re one of those that have been skeptical about Twitter, finding it irrelevant or thinking it is just another social ranting zone, this book will change your life.

Mark, very much like myself started Twitter with much skepticism. In the Tao of Twitter, Mark shared his story on how he first got onto Twitter and how that eventually led into a network of networks, opening opportunities that are not only for him, but for his followers.

If you’re new to Twitter, this book is a simple yet powerful guide for you to get started. It contains everything from the language / terms used, the meaning of various symbols (e.g. @ or # or RT) to how you can start building your own followers and make Twitter interesting for you and your business.

If you’re a seasoned / advanced user of Twitter, you’ll be surprised at the amount of ideas you can get – from building targeted followers, maintaining them, the art of listening, how to maximize your tweets, and a whole list of things to use your Twitter lists effectively.

Two Things That Jumped out of The Book for Me

The 20 minute challenge – how to prioritize my time on this highly addictive platform and make the most out of it.

Building influence on Twitter – how to build quality followers through quantity.

My Favorite Quotes

“Nothing says I love you like a retweet now and then.”

“What do I do after inheriting 6000 followers? – Start over.”

“Business Benefits = Targeted Connections + Meaningful Content + Authentic Helpfulness”

My Final Take on The Tao of Twitter

The Tao of Twitter is definitely a great read investment, worth every cent of $8.99 and more! In fact, I paid an additional $9.98 for it to be shipped to me in Malaysia, a total of $18.97 which comes up to about RM60 but it was worth the money. My one and only disappointment with the book that it only has about 90 pages in total and I was expecting to spend more time reading it!

Have You Replaced Your Wipers for #SocialMedia?

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Have you ever drove in a heavy downpour with a faulty wiper? Not so much of it being broken, but not able to give your windscreen a clean wipe – especially at night. If you haven’t, it looks something like this:
driving with bad vision on social media

Without going further, let me tell you that I’ve been driving in this condition for quite sometime. I know I can easily change the wiper blades but somehow it is always not worth the hassle and it didn’t seem like it would rain! When it does, I find me telling myself that I can handle it since I’m experienced.

How often do we have the same thought? We choose to stick to our current condition just because it is a hassle or inconvenient to change. In fact, we may think that we’re good at it – because we’ve ‘trained’ under the same situation for numerous times.

Change your social media wiper blades!

Why should you?

#1: Your vision is greatly limited

It never is a good thing when your vision is limited – especially when you’re driving. The same goes to managing your social media presence. You may be aware that you need a social media strategy for your business and it is true; but it takes more than just strategy for you to make social media work for you. You must be able to see what lies ahead of you and adapt to change and requirements because social media is about people, and people change. They can pull their brakes causing you to crash right into them because you just couldn’t see it coming.

What can you do: Always be on a look out for signs. Know what your competitors are doing. Know what you target audience are looking for. Be aware of the latest happenings especially when it comes to marketing. You do not want to be last on board the next Facebook.

#2: You drive a LOT slower

The heavier the rain, the slower you get. Many times businesses fail to integrate social media into their marketing strategy because they are stubborn. They are determined to drive forward relentlessly despite the heavy rain – which is not necessarily a good thing. Sure, it can be rewarding when you get to your destination but you may have taken much more time and exhausted much more energy than usual.

What can you do: Sometimes it is better to stop by the road to re-plan your journey with a clearer vision. Maybe you’re using the wrong route or the wrong tools to begin with. Could it be that your prospects aren’t even on Twitter?

#3: You max out your level of concentration

It takes great effort and strength to remain focused over a long period of time. Imagine driving in that condition for an hour or more – it’ll suck your life dry because you’re simply trying to make vision out of no vision. Don’t get me wrong, concentration is great and your determination is plausible but don’t you want to use that for the right purpose? You may be putting all your effort into the wrong area – whether by trying too hard to keep up with trends, emulating A-list bloggers or even digging deep for followers.

What can you do: Concentrate where it matters the most for you. It can be producing quality content, engaging with fellow bloggers from the industry, participating in tweet chats to build your networks or listening to what your customers have to say – social media isn’t social anymore if you’re too focused on the numbers.

Imagine…

clear vision on social media Driving down the road with 100% clear vision with a perfect set of wiper blades. You now can drive normally, yet enjoy the journey by perhaps turning up the music and humming away to your next destination.

It’s time to replace that wiper blades of yours for a new one.

p.s. I’ve finally replaced my car’s wiper blades!

#SocialMedia Lessons from Traffic Lights. Yes, Traffic Lights

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And I’ll say it again – traffic lights. You know, those rectangular shaped boxes on poles that flash the red, yellow and green lights on the road? How can anyone learn anything from that thing? I did.

Waiting at a traffic light

#1: The green light that everyone loves

Most people begin their journey on social media networks hopeful and they foresee increase in enquiries, sales, visitors and building a huge database of customers – they have a green vision. You’ve read success stories, attended seminars and workshops and you think you have all it takes to get you started. You created a blog, a Twitter handle, a Facebook page and all is well and green. You’re ready to roll..

#2: But the light ain’t always green

In fact, you’re likely to bump into a series of red lights when you’re just starting out – even if you’re doing everything right. It takes more than having the right plan / strategy on social media simply because you’re dealing with people on social media networks, commitment and consistency plays an important role and strategy does not.

#3: And there are times where you need to slow down

Are you pushing it too hard in your networks? Could it be that your followers cannot keep up with your countless tweets and updates enthusiasm? Slow down! Observe how are they reacting to you and talk to them for a change. You’ll be surprised of what you can find when driving at a slower speed.

#4: And beating the red light will cost you.

When faced with a red light, many at this stage resort to buying fans, followers, visits or comments which only brings temporal pleasure – such as how you may feel after beating a red light at the junction. You may feel good because there’s activity happening again but it’ll never last and it may bite you in return as purchased followers are never your followers to begin with. They probably are bots anyway and when this happens, you’re just buying numbers, not true followers.

If that isn’t enough, you may also lose all that you’ve worked so hard for, rammed down just because you couldn’t wait for the lights to turn green. Whether it is purchasing too many backlinks that backfired on search engines or driving away real followers with bots, you do not want to risk that.

Red lights are the perfect opportunity to evaluate what you’re doing on social media because you’ve got nothing to lose. It can be a time where your readership or interaction dips in numbers and it is the perfect time to identify the cause.

Remember, red lights don’t stay red forever.

The #SocialMedia Dot-Com Mentality

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The dot-com era was the beginning of really exciting times. It was revolutionary. It was the beginning of people willing to spend money for something that is intangible like a .com domain name. We can definitely learn a lot from those days. A couple of weeks I go I wrote about 5 lessons we can learn from the dot-com boom and bust and that’s not all!

Mentality #1: Let’s play monopoly

social media monopoly - a dot-com mentality on social media

It is interesting that many businesses create a blog, a Facebook page and a Twitter account just because it is “the right thing to do”, to keep up with technology just like how .com domain names were sold like hotcakes during the dot-com boom. Businesses are busy securing .com sites social media accounts even though they have no plans of using them.

While that may seem like a normal thing to do, social media is a different playing field altogether especially if you’re registering the accounts under a similar name such as your brand or company name. A simple query on Google will be able to reveal all of them… buried with dust, which ultimately affects your credibility.

Mentality #2: If it’s online, it’s global

During the dot-com boom, many had the impression that as long they have a website, they can easily be found. True, but also VERY wrong. It is true that if you’ve a website or a social media account your business is accessible globally. However the question is – whether you can be found among the mass of information and websites out there. Even if Facebook has 600 million users, it does not guarantee you 600 million impressions if you have a Facebook page. In fact, it takes hard work to even get your first 1,000 followers if you’re a small business.

Remember, social media is merely a tool – you’ll still need to get down and get it to work for you and people today often rely on search engines and personal recommendations (e.g. Facebook likes, Tweets, blogs and comments) to locate what they need online.

Mentality #3: Information (Part 1) – That’s all I need on my website

Yes, information is important and it still is today. Imagine yourself going onto a website only to find nothing about that particular business. It sure defeats the purpose of having a website. The thing is, businesses should also understand that people today demand more than just information.

Let me ask you this question: would you rather buy from someone that has only pure information or someone with an updated blog and perhaps an active Facebook page?

What makes things worse are sites that have dates beneath their home page that dates back to the past. Does that imply that you’re out of business in the present day?

Mentality #4: Information (Part 2) – The more the merrier

Remember how websites looked back then? Presenting to you the all-powerful frames:

website with frames

It was really something. Businesses were able to display even more information within a single screen. But is that the case today? Clearly not. In fact, search engines are not very happy with frames. Sites today display a minimalistic outlook to simplify the message – doing away with jargons and boring texts. Is your website overloaded with information? Less is more!

Mentality #5: The almighty enquiry form

The enquiry form is perhaps one of the most important addition to almost every business websites out there. After all, it is one of the easiest way for customers to keep in touch with you. Don’t get me wrong – it still is a powerful tool today. The question is – is it enough?

I don’t know about you but I personally do not like enquiry forms especially if I only have a short / simple question to ask. I’d rather leave a comment, a post on their Facebook wall or a Tweet. Imagine filling in all the fields on the enquiry form just to ask “are you open this weekend?”. Plus, there somehow is a feeling of a ‘black hole’ when submitting an enquiry form – you do not know whether it is actually sent. On social media platforms, you know they’ve received it for sure.

Do you fall into any one of the mentalities above? What other dot-com mentalities have you noticed today? I’d love to hear them :)

 

Brand Focus #2: Basic Customer Service Mistakes You Don’t Want to Bring onto #SocialMedia

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I was hungry one afternoon and I did not want to leave the house as it has been really hot where I’m at lately. I thought that since I’ve not had pizza for quite some time, I could just order one and have it delivered within 30 minutes – after all, that’s their service promise. To top if off, they now have a tracking service so I’ll know where my pizza is at. Cool!

Dominos Pizza Malaysia

So I placed my order at 2.32pm, expecting it to arrive at 3.02pm and you’ve guessed it – it did not arrive then. “No problems”, I thought. “I’ll just get a free pizza on my next order and delays do happen anyway.”

3.15pm and the pizza has yet to arrive and this is where I decided to put Dominos Malaysia’s customer service to test. I called up the call centre and reported my “missing” pizza in which they told me that perhaps the rider was lost and advised me to give him another 5 minutes else I should call them back.

10 minutes passed, 3.30pm and still no sign of the pizza. I called Dominos as they told me to and they told me to wait for another 5 to 10 minutes and that there is nothing that he (the sales rep) can do to help. Shocked by his reply, I probed further and he then said his manager may be able to do something about it but he isn’t free at the moment and mentioned that the manager will call me back the moment he is free.

The verdict? 3 days have passed, no calls received.

This incident reminds me of my past experience with another company.

3 Basic Customer Service Mistakes That Should NOT Be Brought To Social Media

Lesson #1: Don’t Assume If You Aren’t Sure

5 minutes. Are you sure? If there’s one thing in common in most customer service personnel, they give inaccurate information or in other words, false hope. They give a solution that is of most convenient to them and hope that it’ll never come back to them.

On social media platforms, it is worse. When a customer posts a question or complain on your blog / Facebook page / timeline, they are most likely already confused or dissatisfied with you and should be handled with care. If you do not know the answer, seek for help or offer to discuss the solution privately via email (and get someone to help you out!). Do not ever give answers for the sake of giving them.

Lesson #2: Be Careful of What You Speak

customer service on social media - think before you speakLike it or not, you’re representing your brand and saying “I can’t do anything to help” can be detrimental, even though it was not meant in that way. This may be more difficult to do over the phone but you’ve got no excuse if it is on the computer screen.

Take some time to structure your words before clicking on the “submit”, “update” or “tweet” button.

Lesson #3: Do What You’ve Said You’ll Do… and Don’t Take Too Long

The last thing customer wants is to wait. Get back to them within the shortest time frame possible! If you’ve said you would call, email or reply to their enquiry, do so! I personally think that no business should take more than 24 hours to respond. Anything more will clearly spell out to the customer that you’re N.O.T.I.N.T.E.R.E.S.T.E.D.

It won’t look good if the same customer posts on your wall for the 2nd time demanding for a reply. Remember, everyone is watching!

Is there any other mistakes you think should be avoided at all cost on social media? Share them below!

 

By the way, the pizza came at about 3.40pm and I received a standard voucher for a free pizza on my next order but still no phone call from them.

Why You Should Forget About Conventional #Marketing

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Every business on this planet is fighting for attention, trying to sell a product or service to the consumers and sometimes it just backfires despite your effort. So why market your product? Don’t bother producing promotional campaigns – you’re wasting your money and here’s why:

#1: Consumers Don’t Care About You

And they really don’t. In the eyes of the consumers, you’re just ANOTHER product / brand. Yes, you may be the best among all but think about it – your competitors are shouting the very same message and this will result in a long, and perhaps an unfavorable journey for your business, simply because it will take time for the consumers to consider your message, evaluate and compare them with your competitors.

#2: Consumers Are Surrounded With Marketing Campaigns (and Gimmicks)

You can look at the outcome from two perspectives:

1. Consumers today are better decision makers – they tend to research and ask around for opinions before purchasing.
2. Consumers today had it enough with marketing campaigns – they simply avoid you (see short video here).

Neither outcome favors you as an marketer, especially when your business is new – budget constrains and lacking in credibility.

#3: Consumers Want Solutions

“Enough of selling! How about giving me a solution to my problem instead?”

Today’s consumers had it tough. Not only they have to put up with marketing spams, they have their own problems to attend to as well and all they want is a solution to their problems. If your marketing campaign only talks about your product, give it up – consumers won’t buy-in.

Going Beyond Marketing – to Creating an Experience

Instead of talking, why not try listening to understand what is it that the consumer wants rather than assuming? While it may be difficult to reach out to consumers before, social media platforms have made it easy today. Focus on creating an experience with the consumers instead of pushing the product to the consumer and you’ll see the difference as below:

The lines in grey illustrates the processes involved in the conventional consumer purchasing funnel and the one in red shows how powerful a bond / relationship with the consumer can be. It builds confidence among the consumers allowing them to jump into purchase – more powerful than conventional marketing efforts.

It Takes Time

I’m no way suggesting that this method is a shortcut to success. It takes time to build a bond with the consumers but its effect may be greater than conventional marketing efforts and social media makes it possible. Social media platforms such as Facebook and Twitter are great tools to approach the consumers because they are already on it. Approach them like how you would to approach a friend without being pitchy.

5 Things to remember when approaching consumers on social media:

1. You’re there to offer a solution to their pain.
2. You’re there to build relationships.
3. You’re there to give value.
4. You’re there to ultimately convert them into advocates.
5. You’re there to listen.

It’s time to do away with conventional marketing and let the ‘human’ do the job. Let people drive your business, not products.

What are your thoughts on conventional marketing vs social media marketing? Does the buying power solely rests on the consumers themselves now?

diagrams adapted from: Harvard Business Review.

5 Reasons Why #SocialMedia Contradicts Conventional Media Marketing

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The more I dive deeper into social media, the more I see how different is marketing today compared to before with the usage of various social media tools and platforms. The conventional way of ‘mass marketing’ or ‘mass advertising’ don’t seem to work that effectively anymore and even some small business owners are beginning to explore this new ‘thing’ called social media.

Before we go further, there’s this VERY interesting video on YouTube that you HAVE TO watch:

Interesting huh? With those thoughts on your mind, here are the 5 reasons why social media marketing contradicts conventional marketing methods:

#1: Conventional Marketing Says TALK. Social Media Marketing Says LISTEN.

Just like the video above, conventional marketing does all the talking and they’ll just go on and on to promote their products and brand just like how this sentence will go on and on without any punctuations and you’ll have to read the entire sentence in one breath and yet it still does not end because they’ll want you to buy and if you don’t they’ll keep talking and talking.

In other words, it’s just a ONE way relationship. Consumers today respond better to conversations. Remember, a conversation is TWO way. Before you click that “update” button, think – will YOU as a consumer respond to a post / update / tweet like that? How does that reflect you as a business? Is it too pitchy? Are you giving an opportunity for your followers to respond?

#2: Conventional Marketing Says KEEP. Social Media Marketing Says SHARE.

Content used to be exclusive. My research is mine. My video is mine. My article is mine. My statements are mine. Can’t blame them though, there isn’t any content sharing platform back then. However, such content were considered as trade secrets and even employees are not told of it.

Today, social media marketing is all about sharing. It is about getting as many people to share the message as possible. Call to actions are no longer limited to “Enter Your Email to Win Prizes” but to “Share This With As Many Friends As Possible to Win”. Companies are even creating content solely for sharing purposes – through SEO (you want to share your content), viral videos, contests and more!

#3: Conventional Marketing Says SELL. Social Media Marketing Says GIVE.

Conventional marketing focuses on the money. You have to pay if you want something from me. Makes sense, right? However in social media marketing, it’s all about giving, and believing in the philosophy of ‘givers gain’. Giving does not necessarily mean money, but VALUE. This can be done through information, service, support and even conversations to keep that relationship with your consumers alive.

#4: MONEY Determines Conventional Marketing. ENGAGEMENT Determines Social Media Marketing.

The rich becomes richer and the poor poorer in conventional marketing. Big corporations have millions of dollars every year to put up huge marketing campaigns with their brand plastered on every wall, ceiling, car and walkways, so much so that it feels as though they dropped a bomb in a city and yes, they do get the word out rather effectively – with a lot of money.

Not so on social media platforms. Money helps, but it does not necessarily produce results. The engagement and relationship speaks louder on social media. Think about it – what is it that really makes a content viral? The content? Or the consumers? The consumers make it happen. Yes, you can purchase fans and followers but that is equivalent of hiring a delivery boy to hand out your flyers and that does not go very well on social media.

This is where smaller businesses stand a chance against the big guys.

#5: Conventional Marketing Says QUANTITY. Social Media Marketing Says QUALITY.

Now this is an interesting one. Many have spoken on this before and I, too have written an article about quality isn’t exactly everything on social media networks (yes, I believe quantity matters, too!). However when it comes to conventional marketing, quantity ALWAYS matters. Think about it: the number of flyers, brochures, airtime, commercial spots, newspaper advertisements, coupons to giveaway, buntings, billboards… you get the drift.

Social media marketing on the other hand, aims for quality. Quality articles that educates, quality fans and followers that become your brand advocates, quality updates to drive conversations and quality conversations to build relationships.

Moving Forward

Recently I met with a potential client that just could not comprehend why would people blog to share personal / company information, update their status so that others would know what they’re up to and ‘check-in’ so that people could stalk them. He knows he needs to ‘do’ social media but just can’t get the reason why are people so into it.

Having looked at all that, it is clear that social media marketing really DOES NOT make sense to a conventional marketer. If you’ve been wondering why is it so difficult to convince an “experienced” marketer in your company (or client) to adopt social media methods, it is because it does not make sense to them.

It’s sharing time! Are there any other areas that conventional marketing efforts contradicts social media marketing? Do leave your thoughts in the comments section below!

#SocialMedia Lessons from My Visit to @StarbucksMY

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Just about 3 days ago I had an appointment with a potential client at a Starbucks outlet in town. Being one that frequents Starbucks quite often especially for discussions, I walked into this particular outlet without any expectations – already with a drink in mind.

I opened the door, stepped into the outlet and the baristas on duty turned and welcomed me. Nothing special here, most Starbucks outlets do that. It’s also a common sight in many cafes around the area.

I continued walking to the counter into the queue and something caught my attention. The barista introduced herself to the customer in front of me, got the customer’s name and began conversing with the customer by name. She eventually wrote the customer’s name on the cup and have been addressing the customer by name ever since.

I was impressed. Even after I got my drink I stood to observe just a little longer and all the baristas were doing the same – something totally different from the other outlets I’ve been to.

What’s the deal over here?

I can’t help but to think that businesses and individuals can learn a great deal from the situation above in their social media endeavors.

Here are 4 lessons I’ve learnt from this visit:

#1: A Warm Welcome – Welcomes are no longer a ‘good to have’ today. It is now a ‘must have’. Customers have grown to expect a welcome as it also makes them feel important and recognized.

welcome to janwong.my

#2: Personalization – This is the tricky part. On social media platforms such as Twitter, many are seen to be using automated tools to do the welcoming (auto DMs, anyone?). The least you can do is to take a few minutes to look at your new followers’ Twitter profile or blog and to address them by name. I usually try my best to give my new followers a shout out on Twitter to create an opportunity to get to know them better.

#3: Be Genuine – “Be yourself. People can sense when something is forced” @BrandonPDuncan. Take genuine interest in your followers by getting to know them first. There are plenty of ways to do this – read their blog, check out their Facebook page or their tweets. You can never pretend to know them.

#4: Consistency – The last thing you would want to be is to be inconsistent. Whether as a brand or an individual, consistency is key to build your presence and a lasting perception. I would say that you shouldn’t start off anything if you doubt you can stick with it. It may do you more harm than good.

Is there anything I missed? I would love to hear your thoughts on how businesses can enhance the experience of their fans and followers.

Social is the New ‘E’

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Just a couple of years back, the world was into the ‘E’ phase – ‘E’lectronic Mails, ‘E’lectronic Commerce, ‘E’lectronic Portals and the list go on. What’s happening to the ‘E’ today? How are the ‘E’s holding up?

7 ‘E’s that became Social

from e to socialWhat other ‘E’s have I missed? What’s the ‘Social’ equivalent of it? Do share them below!