Introducing the BufferApp – Social Media Done Right

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April 23, 2011

Just about a week ago I talked about the various 3rd party applications I use to enhance my Twitter experience and if you remember, BufferApp is one of them. Despite it’s awesome functionalities (especially after the recent update which I’ll share with you a little further), what makes BufferApp awesome is beyond that. It actually lies in how the founders and creators of BufferApp actually ‘humanize’ the application, and here are 2 simple reasons why I say so:

#1: They LISTEN

Truth be told, I’m even more impressed with the people behind the product than the product itself. Both @LeoWid and @joelg87 are amazing people. They are on a consistent look out for ideas, listening to what each and every user has to say about BufferApp to improve its usability. Crowd sourcing – that is what they are doing. And they are doing it right!

This also reminds me that many projects / products fail because someone tried to pack too much into it at one go – resulting in an overly complicated product or an extended timeline to which sometimes lead to no ending. What they did is to launch a simple and lightweight product that works, THEN rollout updates that caters to the users.

What do they get out of it? They save time, and they can get the functions right.

What do we get out of it? A product that we love!

#2: They ENGAGE

The worst thing that can happen is to drop someone a DM or @mention and you get a reply days after (or never!). As for BufferApp, you can be assured that they will respond to you – whether it is a simple ‘hello’, a complain or a complement, you can expect a reply. Don’t believe me? Put them to the test and experience for yourself!

Simple as it sounds, the above is really the essence of being social and businesses should realize that social networks are not a place to rack up the fan / follower count and blast them with sales pitches.

Now, the BufferApp

You simply tell Buffer your schedule... once!

Okay, enough about the great people behind the product – now the product itself. I started using this nifty tool a few weeks back and what really caught my attention is the ability to automatically schedule tweets periodically but yet have so much control over the tweets. What I really meant is that you do not need to schedule every individual tweet manually anymore, unlike TweetDeck, HootSuite or etc.

What makes Buffer different is that it also comes with optional add-ons (or goodies): a Google Chrome, Safari or Firefox browser extension.

This means that you can even schedule your updates OUTSIDE of BufferApp.com by simply clicking on the Buffer extension on your browser window to reveal…

this!

You can opt to “Tweet Now” where you share the content immediately or “Add to Buffer” where the content will be added to your queue of updates on Buffer. Did I also not mention the “Shorten Links” feature? These 3 are perhaps the most sought after functions when it comes to sharing a Tweet (at least for me).

Buffer did not forget about the mobile users, too! Instead of developing an individual mobile application to suit all existing smart phones, they took a step forward (or backward) to come up with a very simplistic yet smart way of making Buffer happen for a larger population – through email. Yes, all you need to do is to share your content via email on your mobile and send it to: [email protected] where the subject is your tweet, and the body is your link – and it will automatically be added unto your Buffer queue.

Tweet Suggestions - plenty of them!

Now comes my all-time favorite function – “Suggest me a Tweet” where Buffer generates a random tweet for you! I spend quite a bit of time looking through all the tweets at times just to see what will I get. Quotes by the famous, articles by bloggers and even jokes – you can get them all in a click.

That’s not all!

I find it really fascinating to see how Leo and Joel is able to roll out updates almost every single week at such a rapid pace – something many projects (especially startups) aren’t able to do. Their dedication says it all and they are making it happen beyond a great social product – but being social themselves.

My Description of Buffer in 140 Characters

If you’re interested in looking up what are all the other functions of Buffer (analytics, bit.ly integration, button for blogs and more), click here to see a full list of them (and be prepared for more to come)!

Don’t believe what I have to say about Buffer? See what others have to say over here!

important note: this article is not by any chance a paid review, advertorial or request by anyone representing BufferApp and / or its founders and it is solely written on my experience with @LeoWid and @BufferApp itself.

How to Start Your Own Self Hosted WordPress Blog

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November 19, 2010

| Jan Wong

With new bloggers joining the blogosphere each and everyday, the demand of having a personal domain name (e.g. www.yourname.com) remains as high as ever. If you’ve always wanted this but do not know how, this article will be guiding you through a series of steps to get your very own self hosted WordPress blog up and running in no time!

Step #1: Get A Domain Name + Hosting Service

A domain name is your site’s address or URL and it has to be hosted before anyone can see it’s contents. To see whether your desired domain name is available, I use www.GoDaddy.com (for .com / .net / .org / international domains) and www.DomainRegistry.my (for .com.my / .my / org.my / local domains).

Most people get really confused with two things at this stage:

1. The difference between domain names (e.g. .com and .com.my)

Let me start by saying that having a .com does not make one more superior than a .com.my in any way, vice versa. The only difference is that a .com.my (Malaysia) or a .co.uk (UK) for that matter, is controlled locally by their respective country’s registrar for domains – which also means that you may need to have certain qualifications / requirements for you to obtain it.

For example, to qualify for a .com.my domain, you’ll need to have a registered business / company with SSM (Companies Commission of Malaysia) while a .my domain requires you to have a Malaysian identification card (IC) number.

“One thing to note though, is that .com domains may have a slight advantage over local domains on search engines but it’s not a huge set back at all if you’re into SEO”

2. The difference between hosting packages (e.g. how much space will I need?)

If you’re not very good with technical terms, never mind the long lists of functionalities given – but look out for the below:

a. Operating Systems – Usually between Windows and Linux. If you’re only interested in running WordPress on it, then either does not matter. However, some providers have their prices tagged differently (e.g. Windows more pricey).

b. Space – This is your storage space, some what like your hard disk space on your computer. If you’re not planning to upload tons of pictures and videos to your site directly, anywhere between 5GB – 10GB of space would last you for quite some time. To save space, you can always upload your pictures to Flickr while videos to YouTube and link them to your posts whenever needed.

c. Bandwidth – The larger the bandwidth, the more traffic your site will be able to handle. Usually hosting providers offer 2 – 5 times the bandwidth of the storage space in GBs (e.g. 10GB space -> 50GB bandwidth) which should be more than sufficient if your pictures are off loaded elsewhere such as on Flickr.

d. MySQL Databases – WordPress runs on MySQL Databases and each blog requires ONE MySQL database so make sure your hosting package has at least 1 (any more won’t hurt!).

Note that there IS a difference between MySQL and MS SQL databases!

e. Email Accounts – Fancy a [email protected] email address? This is what it’s all about. 5 email accounts will grant you up to 5 different email addresses and so on.

Total investment here: Varies from RM80 – RM350 (domain name + hosting) depending on the service provider, chargeable per year

Step #2: It’s Time to Work with WordPress

If you used to have a blog on WordPress.com, it’s time to abandon that and head over to WordPress.org instead and download the latest WordPress version (it’ll be in a zip file). When it’s done, simply unzip the file and rename it (if you wish).

Now, there are several steps you’ll need to do and this famous 5-minute WordPress Installation Guide will lead you through the entire process with a breeze!

If you’re wondering what is this FTP thingy mentioned in the guide, think of it as a way for you to upload your files to the server. You can do it either through a software e.g. FileZilla or WS_FTP. Either software will require your login credentials which will be provided by your hosting service provider.

Step #3: Recommendations and Configurations

Congratulations for making it this far! That wasn’t too difficult, was it? Before you go trigger-happy experimenting new themes, widgets and etc, I strongly recommend the usage of:

a. Pretty Permalinks – Changes the links of your posts and pages from www.yoursite.com/?p=123 to www.yoursite.com/something-that-makes-sense. Why? You’re telling search engines what your post is thus making you look good on the ranks.

To change your permalink format: WP Dashboard > Settings > Permalinks

I am using Custom Structure: /%postname%/ but you may want to opt for something else (see guide on permalinks here)

Note that some servers are not automatically configured to process pretty permalinks. Linux servers requires the Mod_Rewrite module while Windows servers requires the URL Rewrite module for pretty permalinks to work – contact your service provider if unsure.

b. Plugins! – There are tons of WP Plugins out there but the below are the bare minimum:

All in One SEO Pack – Because we all know that SEO can bring about organic traffic from search engines
Google Analytics – Insert your Google Analytics code to start tracking your visitors’ data
Sharebar – Allows visitors to share your posts across the social network with ease
Sitemap – Many bloggers overlook the importance of having a sitemap, it helps search engines crawl your site better
Database Backup – One of my favorite as it automatically sends the database backup to my email on a weekly basis. I do not need to worry about missing posts again!
WPTouch – There are more and more mobile browsers today than ever therefore having a mobile friendly version of your blog is vital

#4: You’re Done!

With all those in place, you are now free to configure your desired theme, import posts from your old WordPress blog or even get started on your very first post right away! Starting your own website has never been easier with WordPress and you should really have one if you have not already.

Too Complicated?

This site you’re on now (janwong.my) is hosted on a huge server with sarahtay.my as it’s only neighbor for now. It gets a little lonely here so if you’re interested, I can do all the steps above for you from domain name purchasing (.com), web hosting, installing AND configuring WordPress for a mere RM120 per year on a goodwill basis!

Note: This offer is only open to individuals wanting a self-hosted WordPress blog. Only less than 10 slots available for grabs! :)

What will you receive?

What will I get in return?

A new neighbor and no longer owning an under utilized server!

If you are interested or you have any questions regarding this service, simply contact me via email, a Tweet or simply by leaving a comment :)

How to: Integrate Social Media in Business Using Twitter (Part 2)

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November 10, 2010

| Jan Wong

So you’ve seen the benefits of Twitter and now wanting to be part of the Twitter community but have no idea how to? If you’re absolutely new to Twitter, check out this step-by-step video on how to create your very own Twitter profile for your business:

Congrats with your Twitter account! With that covered, we will now be looking at some real life implementations on how business have use Twitter to their advantage:

1. Levi’s

Levi’s knew what they wanted to do and achieve with Twitter. They wanted to target the young male demographic which eventually led towards hiring Gareth as the @levisguy to share behind-the-scenes stories at Levi’s events and updates on new products.

Why is that so significant? Levi’s knew what it takes to create a bond, a connection with their fans. By hiring someone in the same demographic, he will be able to speak the same language the fans speak, allowing him to spur conversations about topics that matter to them, such as the latest fashion trends – without being awkward.

2. Dell Outlet

Dell understood what they need – they need a tool to get the word out fast due to their nature of business. They went on Twitter and have not turned back ever since. On Twitter they realized that people are interested in talking to them, asking questions and sharing their experiences, both good and bad.

“Offering relevant information that people are interested in is key.” – Stephanie Nelson, Dell (Austin)

With that, Dell now concentrates on interacting with people while keeping deals to a minimum to avoid spamming. Those are not ordinary deals though, they are exclusive, Twitter-only deals which has received very positive response having booked more than $3 million in revenue attributable to its Twitter posts. They minimized promotions with their followers in mind but offered exclusive deals whenever a post is due – 2 birds in 1 stone.

3. CoffeeGroundz

This is perhaps my most favorite integration of Twitter in a business! Unlike other examples, CoffeeGroundz is an independent coffee shop in Houston that sells a variety of locally roasted coffee, tea, pastries, sandwiches and the likes. Being new to Twitter, it took J.R. Cohen (General Manager) awhile to grow the number of followers on Twitter organically – and that changed everything.

Cohen took Twitter 1 step further by asking his followers from Houston to “come into the store and ask for J.R.” He will then take the opportunity to meet with each and every patron who asked for him by name! He created an opportunity to strengthen his bond with his followers, going beyond mere online interactions.

“This is what social media is meant to be.” – J.R. Cohen

What makes things even more interesting is that in 2008, one of CoffeeGroundz’s regular customers requested to place a ‘to-go’ order for a breakfast wrap. It is argued that Sean’s request for an order ‘to-go’ was the first of its kind on Twitter. And because Cohen is an avid user of Twitter, was able to reply quickly to Sean’s requests. With this reply, he implemented a whole new way to place and receive an order online, reserve tables and book the place – through Twitter’s DM service. How awesome is that?

4. DiGi Telecommunications

Sad to say that there are only a handful of great Twitter integrations in business back here in Malaysia. Businesses here seem more inclined towards Facebook but here is one that caught my attention – DiGi is seen using Twitter primarily to receive feedback, complains, questions and to provide support to their customers. In some cases, I was told that DiGi also offers special compensations and exclusive offers to dissatisfied customers on a case-by-case basis.

Apart from that, it also acts to humanize the brand by interacting with their followers by posting birthday wishes and replying to what others are saying about the brand which definitely adds a human touch to the brand.

Moving On!

Hopefully the above examples are able to give you some idea and insights on how you can get started on Twitter. Remember that it takes time to get it right so don’t be too worried if you’re doing it wrong or disappointed with the initial results.

If you’re sitting there thinking that Twitter is not suitable for your business

or your customers / prospects are not on Twitter and never going to be on Twitter, you should really take 4 minutes off your time to check out this video:

On the other hand, if you are having trouble thinking of running out of things to Tweet, I recommend reading this post here by @AskAaronLee, a social media addict with tons of experience and things to share about Twitter. I’m sure his post will help you just fine :)

Do you have an example that you would love to share? I would most definitely want to hear from you!

Why Create a Custom Twitter Background?

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November 5, 2010

| Jan Wong

While most Twitter simply choose their backgrounds just for it to look pretty, many individuals and businesses have taken advantage of the background to simply express, promote or introduce themselves beyond their 140 characters description on their profile.

Now you may have heard people saying that the #NewTwitter is a pain for many as there isn’t much space left to play with on the sides, or that 75% people access Twitter on 3rd Party Applications (e.g. TweetDeck, Hootsuite, etc) therefore cannot see your profile. Don’t get me wrong – those are facts.

It is true that most people access Twitter via apps to UPDATE their status (Tweet) but however, bear in mind that there are many that accesses the web version to check out your profile page if you’ve followed them on Twitter.. simply because Twitter drops an email notification with a link to your profile. Not to forget, you would be leaving your Twitter links on your blog, company website, Facebook profiles, LinkedIn or any other profiles for that matter – This alone is a good reason for a custom background.

If you haven’t already have a custom Twitter background, you should start having one for yourself as:

1. It Leaves a Lasting Impression

For both individuals and businesses, a well designed background shows a certain degree of professionalism and that you care for details – thus leaving a lasting impression on the viewer. This is exceptionally important when one is viewing your Twitter profile for the first time.

2. Branding and Promotional Opportunities

Your Twitter background can also act as an extension of yourself. Use it to your advantage by putting up more information about you, portray your brand identity, promote your products and services or even express yourself as a creative individual / company. In other words, is an free advertising space that you should make use of!

3. Stand Out

Capturing your audience’s attention is important on social media and unless your have a very captivating write-up about yourself in 140 words or valuable Tweets, chances are, it will be difficult for one to differentiate you with another unless he or she knows you personally. Your background can make a world of differences in positioning yourself different on Twitter. Remember, it’s either you stand out or lose out!

My advice? Use your custom Twitter background wisely :)

Want to Get Started but Don’t Know How?

Click Here to Get Started on Your Own Customized Twitter Background with a template I created!

How to: Integrate Social Media in Business Using Twitter (Part 1)

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November 3, 2010

| Jan Wong

A couple of weeks back we looked at how Facebook can be integrated into today’s businesses as an effective engagement platform. This time round, we’ll be looking at a famous micro-blogging tool called Twitter. Bear in mind that neither Facebook nor Twitter can cancel each other out – they each have their own unique advantages in which you may want to use to YOUR advantage.

Why Twitter?

Though Twitter only allows 140 characters per update (called a Tweet), Twitter is now second to Facebook in terms of it’s usage. People seem to get along with Twitter pretty well as it is simple and straight to the point, unlike Facebook where distractions are aplenty. If you haven’t heard, Twitter is said to have about 2.1 million new users per week – a huge pool of potential opportunities you would not want to miss (click for interesting stats).

If you’re still scratching your head at this point, check out this simple video explaining Twitter in plain English:

Now that you’ve grasp the concept of Twitter, let’s look at 3 areas on how Twitter can benefit you and your business:

1. Collaboration and Networking

Twitter is a great way of keeping in touch with contacts and obtaining new contacts. This is simply because you (and others) can easily look up fellow users that have the same interest / industry by searching keywords that relates to you and your business. Do it right and these networks can eventually lead to new ideas, collaborations and even partnerships that can be beneficial to both you and your business!

2. Personality and Connectivity

For some reason, Twitter is seen to be a more human approach as compared to blogs and Facebook pages. It adds a human touch to your brand and a face to your business. With Twitter, businesses can now engage in conversations directly with their followers and listen to their tweets – which is priceless to a business. You’ll now get to hear what your followers (if you follow back) are doing, what are they talking about, where they are heading to and etc, allowing you to get to know your followers better.

Remember on Facebook pages, you won’t know what’s happening to your followers if you don’t add them as a friend on your personal account (which you may not want to do so).

3. Research Tool

I must say that Twitter is an excellent research tool for your business and equally informative as Google. How so? Twitter is able to show results of conversations (Tweets) regarding your keyword from all over the world! You can also gain insights to trending topics globally to see what the world is Tweeting about.

Imagine looking up keywords that relates to your business – you may find interesting Tweets talking about their needs, their wishes, feedbacks, rants, competitor’s product and etc. Yes, you’ve gained access to voices from real people across the globe!

What’s Next?

We will once again be looking at some examples on how Twitter is implemented in businesses worldwide along with some real tips on how you can do it too!

3 Simple Steps to Create Your Custom #newtwitter Background

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October 30, 2010

| Jan Wong

I don’t know about you but I was one of those caught in the transition phase from the old to the new Twitter. I was in the midst of designing my own custom background days before the #newtwitter launched and my effort went to waste since the measurements are completely different from before. What’s sad was I did not have the #newtwitter until a couple of days back in which I could finally proceed with designing again.

After some trial and error, I managed to get the measurements right and to my dismay (and many others too), the #newtwitter has very little sides to play with. Nevertheless, the below are steps on how you can create your very own custom #newtwitter background – the easy way in only 3 simple steps!

1. Determine Screen Size /Resolution

I would strongly recommend 1280px x 1050px as most people have this to date but this is entirely up to you. Anything lower is a no-no.

Note that I’ve purposely enlarged the resolution to 1050px instead of 800px as you may want the background to be fully covered even on non-widescreen monitors. 1680px x 1050px is the next most popular resolution.

2. Start Designing

This is perhaps the most time consuming part of the entire process as you will need to get your designs filling the space around the Twitter timeline. The good news is that if you’re using Photoshop, you are able to use this template that I’ve created (and used) at no cost! Simply download it and change the background accordingly and you’re all set to go!

3. Save, Upload and Test it out

Simply save your masterpiece as a JPEG / PNG file, upload it to Twitter under “Settings > Design” and you’re done! If you are wondering how would your background look like on different monitor resolutions, I used this really convenient Chrome Extension to do the job for me without having to change the monitor resolutions manually on Windows. It simply allows you to switch between different sizes on the browser window itself!

Note: if you’re using the template, remember to remove the Twitter timeline before saving it into jpg / png

You’re Done!

That wasn’t too difficult, was it? Check out my Twitter page to see what I did. I would also love to see what you came out with!

Do leave your links and I’ll definitely drop by. Have fun designing! :)

Citibank with Card 2.0

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October 24, 2010

| Jan Wong

If you’ve read my previous post about an innovation about the next generation of credit cards (Card 2.0), I mentioned two things:
1. Some banks in the US have been running tests and prototypes on Card 2.0
2. I personally think that this concept would not go too far as the next generation payment may go beyond cards (mobile, maybe?)

Well, Citibank is seen to be the first heading into the Card 2.0 world with two buttons – giving cardholders to have the option to pay either via credit or Citi Reward Points anywhere the card is accepted. Introducing to you the Dividend Platinum Select MasterCard and PremierPass Elite cards from Citibank! It is said that these cards will officially launch in May 2011.

Citibank Card 2.0

Pretty interesting, huh? Instead of sticking to the concept of having 2 different cards represented in 1 Card 2.0, they made it simpler for their cardholders to make different modes of payment. Simple, yet smart.

Do you have a better idea for Card 2.0? I’d love to hear them :)

How Popular is the iPhone? [Infographics]

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October 15, 2010

| Jan Wong

I don’t know about you but it would seem that almost everyone carries a smart phone nowadays, and with telecommunication companies here at Malaysia pushing the sales of iPhones, almost everyone is seen with one on the streets. Is the iPhone really THAT popular?

If you’ve noticed, Apple’s iPhone only owns 2% of the world mobile phone market share but yet they make tons out of it.. thanks to Apple supporters and fans! Now that’s the power of branding!

How to: Social Media in Business – Facebook (Part 3)

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October 13, 2010

| Jan Wong

Part 1 >> Part 2 >> Part 3

Thank you to those that have been following the Social Media series! If this is your first time here, welcome and here are the links if you’ve missed out on Part 1 and Part 2. Enjoy!

After looking at various real life integrations of Facebook in Part 2 last week, you may be all fired up to take it on now – which is great, but you may want to take a look at what Facebook has to say about promotions – you definitely do not want to risk your page being shut down just like that, with all your fans in it!

Note: Facebook’s definition of ‘Promotion‘ includes “sweepstakes,” “contests” and “competitions”

Let’s head directly into the Facebook Promotions Guidelines (last updated: 22nd December 2009):

You cannot: Condition entry in the promotion upon a user providing content on Facebook, such as making a post on a profile or Page, status comment or photo upload.

You can: Use a third party application to condition entry to the promotion upon a user providing content. For example, you may administer a photo contest whereby a user uploads a photo through a third-party application to enter the contest.

You cannot: Administer a promotion that users automatically enter by becoming a fan of your Page.

You can: Only allow fans of your Page to access the tab that contains the third-party application for the promotion.

You cannot: Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages.

You can: Collect an address or email through the third-party application for the promotion in order to contact the winner by email or standard mail.

You cannot: Instruct people (in the rules or elsewhere) to sign up for a Facebook account before they enter the promotion.

You can: Instruct users to visit the third-party application to enter the promotion (as described in Section 3.4(i)). Since users must have a Facebook account in order to access an application on the Facebook Platform, if you give this instruction, they will be prompted to sign up for a Facebook account if they do not already have one.

Wow, that’s quite a list, isn’t it? To make things worse, that’s not the end to it and I would strongly suggest for you to look it up on the given link just to be sure yourself. And if you’ve read all of it, you’ll realize that the rules practically prohibits any form of competitions / contests to be organized on Facebook at all!

All Hope is Lost?

Not a chance! Else we wouldn’t even be on this topic. Besides, you’ve also seen brands and businesses doing it on Facebook, right? If it’s that you’ve been wondering about, simple – there are 3 ways to go about it and the good news is, I’ll be sharing them with you as promised:

1. Do it Illegally

Yes, most people actually do it illegally. Why? Because it is the way with less hassle involved. I am not in anyway suggesting that you should do it illegally as Facebook has all the rights to shut your page down without any notice, and you’ll lose all your fans and hard work just like that. This is definitely not the path you would want to consider :)

2. Do it Legally… with Facebook’s Permission

All you need to do is to clear your promotion mechanics with an account representative from Facebook. However, this comes with a catch. You’ll also need to have spent about $10,000 in Facebook advertising to ‘qualify‘ yourself as Facebook mentioned that this is necessary to minimize scams on the network to protect other users.

This also means that if you’re running on a tight marketing budget (or none), this is not what you would want to do either.

3. Do it Legally… Yourself

If you have looked into the guidelines in full, it is 100% legal for you to have your contest / competition / campaign held OUT of Facebook, using Facebook to draw traffic to it. This also means that I can organize a giveaway on my company’s website / personal blog and announce it to my fans on my Facebook fan page to visit my external site. This is pretty straight forward but if you’re thinking “isn’t that too much of a hassle? wouldn’t it be better if it’s done directly on Facebook instead?“, read on!

Remember the landing page technique we’ve seen in Part 2? That’s another way you can implement to have a little more Facebook “feel” to your campaign. All that’s required is a nifty little Facebook App called the Static FBML Application. Simply add it to your Facebook page tab and with some minor designing, your landing page will be up and running! We won’t be looking at the various technical aspects of setting up FBML and the configurations but you can look it up here or here.

However, remember that the FBML Application technique only allows you to create your very own customized landing page and DOES NOT facilitate contests and competitions. You can, however, link your landing page to your external site that runs the contest :) This also means using the landing page to attract visitors to your site that runs the contest. After all, a well designed landing page would be much more attractive as compared to your Facebook wall of texts!

“FBML works somewhat like enabling you to add HTML codes unto your Facebook page. This means that you’ll now be able to insert download links, images, videos, styled texts, newsletter signups, rss feeds – basically almost everything you need to create an amazing landing page for your Facebook page!”

If you absolutely insist to hold your contest on Facebook itself, fret not – WildfireApp is here to the rescue! What it does is really simple – a step-by-step wizard to help you create your very own Quizzes, Sweepstakes, Contests, E-Coupons, Registration Forms, Trivia and more – you definitely can’t go wrong with that! The wizard also ends with a “Publish” option that publishes your new App to your Facebook page instantly! There is a slight catch, though – it isn’t free. However, the ‘basic’ package is only priced at $5 per campaign + $0.99 per day which is pretty affordable and sufficient for a mini campaign for individuals, bloggers and etc. The higher packages definitely has greater benefits including analytics, customizable templates, data export options and more! You can compare the packages over here.

“To date, WildfireApp is perhaps one of the most highly recommended App to be used on Facebook to run contests due to it’s simplicity and it’s 100% legal to run a contest through WildfireApp on Facebook.”

Is that all?

Remember that starting up your contest is just the beginning as marketing still has to take place. After all, you’ll want to make your investment worth and to build your fan base. For starters, I would suggest for you to work on a landing page using FBML and start testing out various techniques to draw attention to your page. Only move on to paid contest apps such as WildfireApp only when you’re comfortable with what you’re doing, and getting a somewhat steady response with your existing fans. That way, you can be assured that your investment will bring you results.

Moving On!

I hope the social media series have been beneficial to you, your business and your brand thus far! Facebook is just the beginning and we’ll be looking at other tools in the near future. Stay tuned! :)

“Social media is beyond Facebook.. it’s not just a network of people, but it also requires a network of tools for it to work for your business”

How to: Social Media in Business – Facebook (Part 2)

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October 8, 2010

| Jan Wong

Part 1 >> Part 2 >> Part 3

As promised, this post reveals some real-life implementation and integration of Facebook into brands and businesses worldwide along with tips on how you can implement them yourself! If you missed out our discussion and tips in using the infamous Facebook as part of your business, you definitely need to look up Part 1 here.

To set the pace of integrating your business in social media, take a look at the video below first (yes, even if you’ve seen it before)!

1. Customer Attraction: Getting the “Likes”

Everyone goes through this humbling phase of starting up. You’ve just created your very first Facebook fan page for your brand / business with only you being a fan of yourself. You turn to your friends in your personal profile and have invited them to “like” you.. and it stops there. Why is that so? You are NOT commanding attention.

Let’s take a look at Redbull. Instead of showing off wall posts, company information and whatnot to non-fans, Redbull implemented a very simple strategy to their page to command attention from the prospect as seen to the left – a simple, straight forward “call-to-action” image, and they are not the only ones doing it: Levi’s is also seen applying a similar strategy as well!

This, is what they call a Fan-only Facebook content – exclusive contents using Facebook’s ‘Tabs’ functionality. It can be inside scoops, special discounts, participate in discussions, take part in contests and more!

The key to a powerful landing page on Facebook is: Less. Yes, less is more! Do not confuse prospects with too many things going on. Consider being like Redbull – You definitely can’t miss what they want you to do; or like Levi’s – indicating the exclusive benefits you receive by ‘liking’ their page!

Writing a sales pitch on the landing page is a big no-no. Do you really want to advertise your product / services to a prospect on Facebook? It doesn’t work that way on social media. How so? People come to you for a reason – to learn / to browse / to connect / to question / to feedback / to suggest / to complain / to win / to receive and NOT to be sold to.

“Understanding the needs and wants of your potential fans is vital. If unsure, start by asking existing followers what would interest them and take it from there. Remember, that’s co-creation.”

Taking a look at an example closer to home, Project One & Only is an online pageant competition in Malaysia using Facebook as their primary platform to screen through participants, communicating with them and the fans that are eager to know of the results. Incepted in June 2010, they managed to break the 5-figure mark within mere 18 days, now close to 30,000 fans and still growing!

The secret behind this campaign? Attraction. Project O&O’s target are college / university students and they created something that would appeal to them by “making them famous” through this ongoing search in which the winner will undergo makeover sessions, participate in fashion shoots, special features on magazines and more.

In short, they hit the spot among their target market and results were generated instantly.

Not to forget, the Malaysia’s Online Fashion Entrepreneurs’ Weekend, a first-time offline event with over 90% of marketing done through social media alone, utilizing Facebook as their primary engagement platform. MOFEW recognized a niche and a need among the local online fashion scene and proceeded to put together an occasion for like minded individuals to gather and to highlight their entrepreneurial insights to the mass public starting on Facebook, then to an on-ground event. With over 10,000 fans gathered within less than 6 weeks, MOFEW manage to draw 0.5 million hits on the official site, ranked #1 on Google and successfully ran a 3-day offline event with 40,000 attendees from Malaysia and beyond (see official report here).

2. Customer Engagement: From “Likes” to Action

“Your fans are with you for a reason. Keep your focus on them, show them some brand love!“

You may have a very big fan base but with a low engagement rate, your fans may just be sitting there and some may have even forgot about your existence. Apart from feeding them with contents and getting to respond, here are some businesses did to ‘kick’ their fans into action:

Starbucks in the US launched a “Free Pastry Day” campaign, an event page on Facebook and there were more than 600,000 confirmed ‘attendees’ to the event! The news were spread all over Facebook through sharing and automatically triggered co-promotion for the brand / event. How did that happen? They started with their fans – Since the “Free Pastry Day” was first made known through Facebook, their immediate fans were the first to know about the news. At that time, Starbucks had about 3.6 million fans and the news were automatically shared across the network, because the fans were excited.

“Starbucks gave their fans a reason to follow them. The reward? In this case, free pastries for those that came by. How’s that for customer engagement?“

Another F&B brand in the US – Dunkin Donuts is often seen throwing co-creation opportunities to it’s fans. Dunkin Donuts launched the “Create Dunkin’s Next Donut” competition in 2009 and managed to generate more than 130,000 donut submissions at 174,000 votes! Fans were asked to create their own virtual donut with the available ingredients, complete with a donut name and story behind the creation. The grand prize winner will have their donut sold in stores for a limited time! What did Dunkin Donuts achieve? An avenue for their brand to get their fans involved; and from the business aspect, they saw positive response in donut sales during the promotion period.

The competition was so successful that they did it again in 2010 and here is the winner:

“Having freebies and contests are one of the simplest form of customer engagement with a huge response potential. In fact, Dunkin Donuts continues to get fans involved as we speak through a video contest here. How’s THAT for customer engagement?“

This is NOT the end!

The above examples are just some of the many out there that has made it on Facebook on different levels. Not everyone can make it to the Starbucks level, but one can definitely make it somewhere. Once again, remember Co-Creation and Co-Promotion – strategize your Facebook presence around that with some effort and commitment, and you’ll be on your way to a good start.

What’s Next?

We will continue to look at more integrations of social media into your business / brand BUT BEFORE THAT, stay tuned to Part 3, the final yet VERY IMPORTANT bit of integrating Facebook in your business!

We will be looking at:

The risk of having your fan page shut down by Facebook
The rules and regulations you may not have read that prohibits promotions (e.g. contests and promotions) on Facebook
How to go about doing it the RIGHT way!

See you in Part 3! :)