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Tag Archives: iphone

Brand Focus #9: Mobile and Facebook Integration for Your #SocialMedia Marketing Campaign [Carrefour Malaysia]

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September 17, 2011

| Jan Wong

In conjunction with one of Malaysia’s largest festive celebration the Hari Raya, Carrefour Malaysia launched an interesting marketing campaign using a combination of a free downloadable mobile app from the Apple AppStore and Facebook.

wholah campaign by carrefour malaysia

carrefour malaysia wholah social media marketing campaignThe app ‘Wholah’ requires the player to identify as many Facebook friends within 60 seconds to win different prizes including a can of Coke on their first play or subsequently a packet of Twisties or Oreos, all redeemable from any Carrefour outlet with no strings attached. To increase gameplay, the app also gave out in-game badges on different occasions.

If that isn’t enough, the campaign built towards a Tweetup, bringing the consumers together for a festive celebration together with the brand Carrefour.

3 Reasons Why Integration Matters for Your Next Social Media Marketing Campaign

#1: It Goes Beyond A Contest

Everyone can run a contest on social media platforms such as Facebook but not many can integrate a content into their marketing objective / brand message. The Wholah campaign took advantage of a festive season – also a season where shoppers flood hypermarkets to stock up for the festivity. A simple prize redemption method such as the requirement for players to come by and collect may in turn generate sales as consumers may just end up shopping at Carrefour since they’re already there.

#2: An Opportunity to Exercise the ‘Human’ in the Brand

Hari Raya celebrates the conclusion of the fasting month for Muslims and it is often celebrated with your family members. It is a time where children seek forgiveness from their parents and to celebrate as a family with great food. Using this fundamental concept, Carrefour became human by organizing a Raya Tweetup as a follow-up to the campaign, bringing the spirit of togetherness as the nation celebrates this joyous season.

#3: Easily Measureable

One of the main challenges businesses face when running marketing campaigns using social media is the ability to measure its effectiveness and conversion rates. Sure, there are tools out there to do the math but most of them comes back with an estimated figure. By having your social media marketing campaign tied to a offline business operation (such as the redemption of prizes), it will allow your business to determine the effectiveness of the campaign from the redemption rate – leading to other more accurate estimations on the increase of sales figures during the promotional period.

If you’re curious, check out the campaign’s microsite here

What do you think of the Wholah campaign? In what areas Carrefour Malaysia have succeeded / failed?

 Insights, Marketing, Social Media |  brand focus, facebook, iphone, malaysia, mobile, online, social media, trend, web 2.0 |  2 Comments

How Popular is the iPhone? [Infographics]

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October 15, 2010

| Jan Wong

I don’t know about you but it would seem that almost everyone carries a smart phone nowadays, and with telecommunication companies here at Malaysia pushing the sales of iPhones, almost everyone is seen with one on the streets. Is the iPhone really THAT popular?

How Popular is the Apple iPhone?

If you’ve noticed, Apple’s iPhone only owns 2% of the world mobile phone market share but yet they make tons out of it.. thanks to Apple supporters and fans! Now that’s the power of branding!

 Stumble Upons, Technology |  apple, featured, infographic, iphone, trend |  1 Comment

iPhone Brought Sight to the Blind

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September 21, 2010

| Jan Wong

I don’t know how many of you are like me – often skeptical of the usefulness of many accessibility options out there with screen readers and what not that is supposed to help those with disabilities such as the blind. I was also very skeptical with the accessibility functions on the iPhone for the blind as I find it difficult to see how a blind user is able to navigate with a touch screen device.. and that was where I was totally wrong.

After stumbling upon this article on Gizmodo, I must say that I’m truly impressed with the iPhone for the very first time – not because of it’s sleek exterior, the AppStore or the brand, but of it’s amazing accessibility features.

“When I first heard that Apple would release a touchpad cell phone with VoiceOver, the screen reading software used by Macs, I scoffed. The blind have gotten so used to lofty promises of a dream platform, only to receive some slapped together set of software with a minimally functional screen reader running on overpriced hardware which can’t take a beating. I figured that Apple just wanted to get some good PR – after all, how could a blind person even use a touchpad? I laughed at the trendies, both sighted and blind, buying iPhones and enthusing about them.”

Austin Seraphin got his iPhone on the 9th June 2010 and his life was changed forever. A doubter of this overpriced gadget soon granted him access to a world like never before allowing him to read tweets, look up stock prices, surf the web and more!

When Austin’s mom was told by the salesman that VoiceOver does not read text messages, her heart sank but Austin simply said “Well, let’s see, try it.”. His mom pulled out her phone, and sent him a text message. Within seconds, the phone alerted him, and said her name. Followed by a simple finger swipe and it read her message: Hi Austin. She almost cried – and that was the beginning of a changed life for Austin.

Color ID App on the AppStoreIf that isn’t enough, wait till you see what happened after he recently downloaded the Color ID app from the AppStore. It granted him sight to a world he has never been able to see before.

“The next day, I went outside. I looked at the sky. I heard colors such as “Horizon,” “Outer Space,” and many shades of blue and gray. I used color cues to find my pumpkin plants, by looking for the green among the brown and stone. I spent ten minutes looking at my pumpkin plants, with their leaves of green and lemon-ginger. I then roamed my yard, and saw a blue flower. I then found the brown shed, and returned to the gray house. My mind felt blown. I watched the sun set, listening to the colors change as the sky darkened.”

You know, all these are only possible when proper software development guidelines are followed and Apple’s stringent rules that caused inconvenience to developers really pays off to the blind! Austin’s experience gave me a whole new meaning in developing accessible websites and not leaving those options out for convenience sake. Imagine: your website or software being able to change and bring sight to one’s life – it is beyond hit counts, impressions and profit. It is priceless. Believe it or not, simple gestures such as properly naming the links and images and with proper usage of tags including page titles, meta tags, link titles, form fields, etc will go a long way in helping the blind read your content.

“I love my iPhone. It changed my universe as soon as it entered it.” – Austin Seraphin

Those words may be words of every Apple fan but for Austin’s case, it brought a whole new perspective to me. It’s amazing to see the how technology today has evolved into and packed into a mobile device. After all, what’s good of technology if it does not improve the quality of life especially for those who really needs it?

I’m glad that the iPhone is not just an overpriced gadget to shout about but a device that can bring change – or in this case, SIGHT into one’s life.

You have to check out the full story told by Austin himself

p.s. if this story touched you as it did to me, do also share it with your friends :)

 Stumble Upons, Technology |  accesibility, app, apple, featured, iphone |  Comment

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