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Tag Archives: apple

Which Grills Faster? The Android, iPhone or the Windows Phone?

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November 13, 2010

| Jan Wong

Hello there! How’s your weekend coming along? Some weekend browsing allowed me to stumble across this and if you’ve always been wondering which of the 3 phones mentioned lasts longer on the grill, this video is made for you:

What’s interesting to note that this video is not made for sheer entertainment purposes – it is to promote a product called the EZGrill disposable grill. If you haven’t noticed, this video is going viral with about 9k views on YouTube since it was uploaded 24 hours ago. People all around the world are tuning in just to see 3 of the latest gadgets out there getting grilled helplessly.. and watching a live demonstration on how the EZGrill works!

A costly idea? EZGrill will need to sell more than 200 units to recoup the cost spent on the phones for this ad.
Will it be possible? At the rate it is going, very much so.
Should EZGrill give the phones away rather than grilling them? Nah.. The grilling cooked up a huge opportunity for consumers to see their product in action the fun (for some) and dreadful (for some) way. The hype builds faster this way, too!

So, what does it take to go viral?

Looking at EZGrill’s ad, I managed to pick up 2 simple points:

1. Pick something that’s current: EZGrill used the 3 most talked about gadgets – the Android G2, iPhone 4 and Windows Phone 7 as the main catch. They did not say “See how my EZGrill works and how awesome it is” but to use current topics to capture the attention of the consumers, then show them what the product is all about.

2. Do something unusual / drastic: They pulled something drastic as opposed to IKEA that went for the unusual route. EZGrill used 3 current items, did something drastic and that captured major attention and interest (and shock). Grilled phones? We don’t see that coming everyday.

There are definitely more ways to go about viral videos but usually the above two does it just right. I am personally interested to see how far this video will travel.

Did I miss out something from EZGrill’s video? I would love to hear them :)

Till then, fancy a barbecue, anyone?

 Entertainment, Marketing, Personal, Stumble Upons |  apple, featured, Google, microsoft, online, viral |  1 Comment

How Popular is the iPhone? [Infographics]

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October 15, 2010

| Jan Wong

I don’t know about you but it would seem that almost everyone carries a smart phone nowadays, and with telecommunication companies here at Malaysia pushing the sales of iPhones, almost everyone is seen with one on the streets. Is the iPhone really THAT popular?

How Popular is the Apple iPhone?

If you’ve noticed, Apple’s iPhone only owns 2% of the world mobile phone market share but yet they make tons out of it.. thanks to Apple supporters and fans! Now that’s the power of branding!

 Stumble Upons, Technology |  apple, featured, infographic, iphone, trend |  1 Comment

iPhone Brought Sight to the Blind

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September 21, 2010

| Jan Wong

I don’t know how many of you are like me – often skeptical of the usefulness of many accessibility options out there with screen readers and what not that is supposed to help those with disabilities such as the blind. I was also very skeptical with the accessibility functions on the iPhone for the blind as I find it difficult to see how a blind user is able to navigate with a touch screen device.. and that was where I was totally wrong.

After stumbling upon this article on Gizmodo, I must say that I’m truly impressed with the iPhone for the very first time – not because of it’s sleek exterior, the AppStore or the brand, but of it’s amazing accessibility features.

“When I first heard that Apple would release a touchpad cell phone with VoiceOver, the screen reading software used by Macs, I scoffed. The blind have gotten so used to lofty promises of a dream platform, only to receive some slapped together set of software with a minimally functional screen reader running on overpriced hardware which can’t take a beating. I figured that Apple just wanted to get some good PR – after all, how could a blind person even use a touchpad? I laughed at the trendies, both sighted and blind, buying iPhones and enthusing about them.”

Austin Seraphin got his iPhone on the 9th June 2010 and his life was changed forever. A doubter of this overpriced gadget soon granted him access to a world like never before allowing him to read tweets, look up stock prices, surf the web and more!

When Austin’s mom was told by the salesman that VoiceOver does not read text messages, her heart sank but Austin simply said “Well, let’s see, try it.”. His mom pulled out her phone, and sent him a text message. Within seconds, the phone alerted him, and said her name. Followed by a simple finger swipe and it read her message: Hi Austin. She almost cried – and that was the beginning of a changed life for Austin.

Color ID App on the AppStoreIf that isn’t enough, wait till you see what happened after he recently downloaded the Color ID app from the AppStore. It granted him sight to a world he has never been able to see before.

“The next day, I went outside. I looked at the sky. I heard colors such as “Horizon,” “Outer Space,” and many shades of blue and gray. I used color cues to find my pumpkin plants, by looking for the green among the brown and stone. I spent ten minutes looking at my pumpkin plants, with their leaves of green and lemon-ginger. I then roamed my yard, and saw a blue flower. I then found the brown shed, and returned to the gray house. My mind felt blown. I watched the sun set, listening to the colors change as the sky darkened.”

You know, all these are only possible when proper software development guidelines are followed and Apple’s stringent rules that caused inconvenience to developers really pays off to the blind! Austin’s experience gave me a whole new meaning in developing accessible websites and not leaving those options out for convenience sake. Imagine: your website or software being able to change and bring sight to one’s life – it is beyond hit counts, impressions and profit. It is priceless. Believe it or not, simple gestures such as properly naming the links and images and with proper usage of tags including page titles, meta tags, link titles, form fields, etc will go a long way in helping the blind read your content.

“I love my iPhone. It changed my universe as soon as it entered it.” – Austin Seraphin

Those words may be words of every Apple fan but for Austin’s case, it brought a whole new perspective to me. It’s amazing to see the how technology today has evolved into and packed into a mobile device. After all, what’s good of technology if it does not improve the quality of life especially for those who really needs it?

I’m glad that the iPhone is not just an overpriced gadget to shout about but a device that can bring change – or in this case, SIGHT into one’s life.

You have to check out the full story told by Austin himself

p.s. if this story touched you as it did to me, do also share it with your friends :)

 Stumble Upons, Technology |  accesibility, app, apple, featured, iphone |  Comment

iPad vs Newspaper

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September 12, 2010

| Jan Wong

Perhaps the iPad really cannot replace the newspaper after all!

 Entertainment, Stumble Upons |  ad, app, apple, commercial, ipad, newspapers, video |  1 Comment

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