Beneath the Dollar Signs
Have you attended seminars by internet marketers promising never-work-again concepts with huge “guaranteed(?)” profits? Or perhaps see them tweeting selling away on social networks such as Twitter?
They show you impressive screenshots of PayPal withdrawals and Adsense payouts, followed by a chart indicating the potential of their “proven(?)” system that make you back your investment within 90 days.
Interestingly, I’ve been bombarded with similar encounters a little more than usual in the past week. I’ve been sitting down with a couple of people to hear of their awesome business plans that can make them thousands monthly and how they are going to start off.
They do not know how to
Sure, they have this product that could make them money and it may come with a guidebook or some sort but do they know how to go about marketing it? Don’t get me wrong – they KNOW what needs to be done. After all, it is in that guidebook provided for. “Advertise on pay-to-click (PTC) sites for traffic”, “Advertise on Google Adwords”, “Use Facebook Ads for targeted traffic”, “Use this web template and get your website started for traffic”. Awesome strategies… but HOW?
I believe all of us are somewhat related to the situation above. It may not be exactly the same, but have you got caught in a situation where you’re stuck, not knowing how exactly to make it happen for you to replicate the success?
Here are 5 Painful Truths
Painful Truth #1:
Things are never as simple as it seems to be.
See how some bloggers grow at a rocket pace, receiving bucket loads of retweets, Adsense earnings, sky rocketing Google Analytics charts and etc? You’ve no idea how much effort was put for that to happen – many successful personalities only managed to get where they’re at through past mistakes and heaps of experience. Think about this way – if a specific system can get you rich in 90 days, why aren’t everyone rich yet?
Painful Truth #2:
What worked for others may not work for you.
Yes, and I’ll say that again. In fact, what worked for you may not work for me either. Every individual has its own ecosystem consisting of different networks, people, culture, even location. These factors can very well determine how far (or short) a distance you can go. Think about it – if you’re selling football boots among a group of football friends, you can definitely do a much better job than someone else whom has group of friends that plays tennis instead.
Painful Truth #3:
You’re blinded by the dollar signs.
We all want to be successful in one way or another and sometimes, success can be blinding. You saw the potential and you wanted it for yourself. Nothing wrong in that but if you become too fixated on that alone, you’ll lose out all the fun or experience that comes along the way and in some cases, lose out on the success itself. Take blogging for an example: If your only goal is to make money out of your blog – you may not reach it. Simply because you’re missing out on the essence of blogging itself and may have branched out too quickly onto paid advertorials, ad placements and etc – driving all your readers away!
Painful Truth #4:
You’re in for great challenge.
For some, it is a new learning curve – how to create an effective squeeze page, how to use Twitter to build a network, how to create a community on Facebook or in a worse case scenario – how to use that product in the first place. For another, it may be the competition. Understand this – if someone is already making millions out of that specific product, it can mean two things: either the product is awesome; or the market is already saturated. Plus, everyone else that has the same idea with you will be doing the same thing. How will you be different from them?
Painful Truth #5:
Unfortunately, there are none. One can only advice and assist but there is no success formula. However if you do have one, I would love to hear you out ;)
How about you? Have you come across similar situations? Do share them with me by leaving a comment below :)