Category Archives: Entertainment

2010 Was Filled With Viral Videos

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It’s only a day before Christmas and the 2nd last Friday of 2010.. how exciting! If you’ve been following this site, you’ll probably realize that I occasionally post up various viral videos that has attracted my attention (and millions around the world).

I must say that 2010 was a year where I’ve seen the most viral videos as compared to the years before. From cats in IKEA to a barbecue party of phones.. there’s just so many out there that made it big via videos this year.

Having said that, I would like to share 4 more viral videos before the year ends, 4 videos which I’ve found interesting from 4 different industries using different concepts / themes:

#1: The Google Chrome Speed Test

I’ve never thought a browser could produce a video featuring it’s speed in such an environment – comparing it with the speed of sound, lightning and a potato. Once again, this is a video riding on the UNCONVENTIONAL route, a key to create conversations and attention among viewers.

#2: Safety Campaign

Instead of using the usual route of illustrating gory scenes of road accidents and the consequences of driving without seat belts, this video used EMOTIONS as their key to get people talking. You need to watch it to see it (or rather, feel it) for yourself.

#3: Samsung Digital Camcorder

Bored of seeing ads introducing the latest gadget and it’s functionalities? This is a product launch video with a twist – they filmed it using the camcorder itself and filmed something really interesting to watch – someone with crazy business card throwing skills! Although the video does not speak about the product much, it serves it’s purpose to attract attention and now more people will know of the product’s existence. They used the OUTRAGEOUS key to unlock conversations.

#4: Interactive!

This has to be one of my favourites! Perhaps one of the very few that pushed the limits of viral videos, taking it really far! In fact, they managed to cleverly and creatively promote their product within the video which you MUST SEE for yourself! This is definitely a combination of UNCONVENTIONAL and HILARIOUS allowing it to receive over 13 million views!

So, you want to create something that goes viral?

Think the keys of unlocking conversations: UNCONVENTIONAL, OUTRAGEOUS, EMOTIONS and HILARIOUS – You’ll be on your way to your very own viral campaign.

Have a HAPPY and BLESSED CHRISTMAS! :)

Which Grills Faster? The Android, iPhone or the Windows Phone?

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Hello there! How’s your weekend coming along? Some weekend browsing allowed me to stumble across this and if you’ve always been wondering which of the 3 phones mentioned lasts longer on the grill, this video is made for you:

What’s interesting to note that this video is not made for sheer entertainment purposes – it is to promote a product called the EZGrill disposable grill. If you haven’t noticed, this video is going viral with about 9k views on YouTube since it was uploaded 24 hours ago. People all around the world are tuning in just to see 3 of the latest gadgets out there getting grilled helplessly.. and watching a live demonstration on how the EZGrill works!

A costly idea? EZGrill will need to sell more than 200 units to recoup the cost spent on the phones for this ad.
Will it be possible? At the rate it is going, very much so.
Should EZGrill give the phones away rather than grilling them? Nah.. The grilling cooked up a huge opportunity for consumers to see their product in action the fun (for some) and dreadful (for some) way. The hype builds faster this way, too!

So, what does it take to go viral?

Looking at EZGrill’s ad, I managed to pick up 2 simple points:

1. Pick something that’s current: EZGrill used the 3 most talked about gadgets – the Android G2, iPhone 4 and Windows Phone 7 as the main catch. They did not say “See how my EZGrill works and how awesome it is” but to use current topics to capture the attention of the consumers, then show them what the product is all about.

2. Do something unusual / drastic: They pulled something drastic as opposed to IKEA that went for the unusual route. EZGrill used 3 current items, did something drastic and that captured major attention and interest (and shock). Grilled phones? We don’t see that coming everyday.

There are definitely more ways to go about viral videos but usually the above two does it just right. I am personally interested to see how far this video will travel.

Did I miss out something from EZGrill’s video? I would love to hear them :)

Till then, fancy a barbecue, anyone?