Want to know what took place behind the scenes leading up towards MOFEW 2010?

If you haven’t heard, the first ever Malaysia’s Online Fashion Entrepreneurs’ Weekend 2010 has held from the 13th – 15th August 2010 at the Mid Valley Exhibition Center (Hall 3) with a 3-fold objective to highlight the online fashion scene in Malaysia, to encourage online entrepreneurship and to encourage entrepreneurs in giving back to the society, and the crowd was HUGE! We had almost 40,000 visitors and for us, the project team to see the entire event come to life, it was definitely awesome and has marked the beginning of an even more successful and exciting MOFEW in the future!

Of course, the project team is also aware of various comments and feedbacks made, and we apologize if we were unable to meet up to your expectations as we also have our limitations and setbacks for this debut. Nevertheless, thank you for your feedbacks as it will indeed help us further our plans to make things even more enjoyable than it is now :)

Alright, back to the topic! The MOFEW idea came about in September 2009 as a very simple event for Online Fashion Entrepreneurs to collaborate with an established fashion boutique to showcase their wares and goodies. Through the planning however, the project team found the idea to be just another ‘event’, without any edge at all as we agreed that MOFEW will not be an event without depth and scalability. The idea was then scrapped and revamped into what it is today, a high level platform for Online Fashion Entrepreneurs to stand out and to be made known to the mass public, educating them on the presence of the online fashion scene.

With the idea at hand, it was time to secure the venue – we needed a location that can drive traffic, convenient, and big enough for a first time event to make an impression: the KLCC, PWTC or the MVEC? Wanting to hit the shopping crowd, MVEC was selected due to it’s strategic location, located within the Mid Valley Megamall itself! As expected, it came with a hefty price tag, a 6 figure amount with construction, electricity and a list of miscellaneous charges e.g security guards, cleaners and etc.

Time to work the costings! Wanting to keep rental affordable for participants, we also needed corporate partners to drive the event alongside us. Not just any partner, but those having the same vision with MOFEW – to impact the online fashion scene in Malaysia. With the help of our partners, each booth was priced significantly lower than the normal exhibition rates – only RM390 / 490 compared to RM3k to RM10k in most exhibitions!

To turn things up a notch, we launched the MOFEW iPhone App on iTunes over 92 countries and subsequently, collaborated with I.M. Magazine and Malaysian Today to go around universities (i.e. roadshows) to spread the word about MOFEW and to give out 30,000 Mysterious Markers as an invitation for MOFEW 2010. It is also about then where we launched MOFEW: The Search, a competition among the Online Fashion Entrepreneurs to determine who is the best of them all, putting both their fashion and entrepreneurial skills to test!

Then came 12th August 2010, the day where we laboured and toiled to put the entire exhibition together. I’ll let the video below do the talking for this one, courtesy of HooHaa.my:

With the construction done, then began MOFEW 2010 on the 13th August 2010!

Thank you all for making MOFEW 2010 happen! The project team members @briansiew, @isaaccheah, @randytoo and @sarahtym; Official photographers @feeqsays, @JonYKT, @xiangcool, @azrinarizz and Shutter Blaster; Official videographers HooHaa.my; Partners, sponsors, exhibitors, friends and everyone else that has been an awesome support!

Thank YOU! :)

<more pics of MOFEW> | <MOFEW on Facebook> | <official MOFEW site>