If I had to pick which social media tool is the most beneficial for businesses, I would say BLOGS will come first. Nevermind whether it is Blogger, WordPress or the likes – blogs, in general is perhaps one of the most important social media tool for businesses today.
Your business may have an active Facebook or Twitter page going but like it or not, Facebook and Twitter are great engagement tools and not necessarily the best tool in disseminating information and content, especially chunky ones to your customers.
3 Reasons on Why Your Business Should Blog:
1. It is your HOME BASE
Traditional websites are slowly moving into a blog environment because businesses see the value in providing consistent updates and additional value to their customers instead of having a well designed, static information website.
Having a blog (or in this case, the centre of content) can act as the primary place of information for your business where you can share what’s happening behind the scenes, updates on upcoming plans, interesting news and even insights in the industry your business is in – basically content that adds value to your prospects and customers.
Combine this with your engagement tools such as Facebook and Twitter, now your fans and followers will be able to find out and benefit more from you. This can easily be done by including a link to your blog on tweets and status updates.
2. Expert in the field
Now you may think that you can also establish a home base with a traditional website. True, but one thing blogs triumphs is that through your sharing of content, you are able to change the perception of your prospects and customers towards your business.
How so? A traditional website focuses on designs to create an impression. A blog focuses on content to create an impression. Which lasts longer? Blogs. The more valuable content you put out, the more your target audience will be able to know you and that builds a relationship that your competitor may not have with them.
If you are in business, chances are, you have tons of knowledge and experience in you. If you’re able to share them, that alone will make you an expert in the field – especially in the eyes of your customers. Customers value valuable content and transparency as it also influences buying decisions.
For consumers that are new to your business, a blog will be able to reflect your knowledge and experience in a particular field and in some cases, how active your business is by looking at when was your last update.
3. Low Cost
Guess what, you may already have been blogging and you just do not know about it. You may have been ‘blogging’ on advertorials, press releases, media write ups, newspaper columns, magazine columns and etc to position yourself in the market.
If you’ve been there, you should know that chances like that do not come by very often and sometimes it may cost you. If you’ve haven’t been there, you should also know that such opportunities may not be easy to find and that it will also cost you.
By having a blog, you have these opportunities every single day, at no cost! The only evident cost is your time. Your time to put together your thoughts, research, pen it down and to publish it online. Other than that, it’s literally free!
So, Why Blog?
Given the benefits, why NOT blog? I strongly believe that every industry will be able to benefit from having their very own blog. After all, wherever there is knowledge to something, there is definitely something to share from it, and blogs are the place to share them.
Have blogging been beneficial to you or your business? Do share them by commenting below! :)