I was browsing around this morning and managed to stumble across this interesting advert or what they called an ‘experiment’ – to loose 100 cats into an IKEA store in Wembley to “see what happens”. If you happen to love IKEA or cats, then this may be something you want to watch:

From what I can make from the video, the team at IKEA brought their cats from home (100 in total) and released them into the store and let them (the cats) do whatever they want! Watch them burrow into the sofas, screech, jump about and get trapped IN the store!

Definitely an interesting idea to me as you’ll rarely find another furniture store doing the same thing. Fun, unconventional and worth mentioning. Effectiveness? That’s up to you to decide (especially if you’re allergic to cat fur) but the cats do really make cat lovers go ‘awwww’ in this advert – an attraction for them to visit IKEA? Definitely :)

No matter what others may think, with over 150,000 views on YouTube for this video, IKEA has already managed to piqued the interest of many with this simple marketing technique and got their brand out there within less than a day! Ingenious and successfully buzz purr-worthy! After all, doing something unconventional IS one of the secrets in creating buzz.

Speaking of IKEA, I may have to pay them a visit soon to get myself a drawer unit for my work desk.

“Do I want to find a trapped cat in my IKEA drawer? Nah, maybe not..”