Just last week I had the opportunity to sit down with a number of university students to talk about branding strategies in general. We explored the current campaigns, both successful and those that are not, whether it is through social media or conventional media – it was an interesting discussion and here are their 4 perceptions on social media:
Perception #1: Big Companies Do Not Need Social Media
Interestingly all of them think that social media isn’t necessary for big companies, simply because they are already well known. However, they do see social media as a necessity for small businesses to establish a wider presence among the consumer market and the reason they say so is because they see that…
Perception #2: Social Media is All About Promotion
The students felt that social media is their world – for them to connect, stay in touch and have fun. Brands come on simply to advertise and to promote their products.
Perception #3: It’s Not Necessary to Have Social Media if You’ve Good Customer Service
Upon bringing up social media tools as a customer service platform, they thought it can indeed be a great addition but follows to indicate that there is no need for it if your business already have good customer service through phone calls or e-mails.
Perception #4: Viral Videos Can Be ‘IT’ But May Not Convert
They love viral videos and they will share them without a doubt. Will they buy the product? Not necessarily. This goes the same for any other social media promotional campaigns e.g. contests, apps and etc.
Having Seen the Perceptions Above, Could Marketers Be Wrong?
Being a believer of social media myself, I was shocked to hear their thoughts but at the same time, they made perfect sense simply because there has to be a reason why the perception towards social media is as such.
Are brands / businesses doing it wrong on social media?
What could be the cause of such perception towards social media?
What do you think?