One common mistake marketing leaders, entrepreneurs and business owners make is to consistently look for winning strategies outside of your own four walls. True, there are times where ‘thinking outside of the box / walls’ comes in handy but often than not, there is a high possibility that you already HAVE that winning touch and you just do not realize it.
The question to ask yourself is really just this: What is your unique selling proposition? By answering this question truthfully, chances are, that is the key to outperform your competitors – simply by leveraging on the resources, skills, knowledge, tools, systems and talents you ALREADY have!
#1: Identify your strengths first before strategizing
Look inwards – put on paper what you do best. What makes you stand out – Is it customer service? Or a unique product? What talents or resources do you have at hand – Web designers? Programmers? Sales teams?
Once you have these down, work on a strategy that leverage on your strengths. Use them wisely and you may have already won half the battle!
#2: Look at your competitors’ strengths
Look outwards – see what your competitors do best. It is crucial that you acknowledge their strengths and identify how are they different from you so that you can have a strategy that stands out in the industry, and that they cannot copy (at least not that easy).
#3: Make provision for GROWTH
Many people strategize for the now. You need to have a strategy for the tomorrow. Have a strategy that lasts and is able to adapt to changes – simply because things change – especially when it comes to technology. You may have the world’s most advanced software to manage a storefront but your competitors may have an improved version the year after. It happens.
Here’s to greater victories in 2011!